Norton

Business Profile

Core Value Proposition

Norton provides cybersecurity software and services to protect devices, data, and privacy, with integrated LifeLock identity protection.

Target Customer

Home users and small businesses

Key Differentiator

LifeLock identity protection integrated with Norton 360 products (e.g., Norton 360 with LifeLock Select/Ultimate Plus)

Implementation Timeline

Not specified

Pain Points

1Viruses and malware on devices
2Online scams and fraud targeting users
3Identity theft and risk to personal information

Key Features

1Antivirus and malware protection
2Cloud backup
3Safe Web and Safe Search
4Smart Firewall
5Secure VPN
6Dark Web Monitoring and Identity Protection (Identity Lock)

Target Customer Industries

Client Results

1Protection against viruses and malware
2Privacy and safe online browsing
3Identity protection with monitoring of sensitive data

Competitive Advantages

1Comprehensive product family covering antivirus, privacy, VPN, device care, and identity protection
2Integration of LifeLock identity protection with Norton 360
3Extensive feature set including cloud backup, password management, parental controls, and dark web monitoring

Key Benefits

1Virus and malware protection

2Identity protection and dark web monitoring

3Secure online browsing via Safe Web and VPN

4Cloud backup and password management

5Parental controls and device care features

Additional Product Information

Product Description

A suite of cybersecurity software and services including antivirus, privacy tools, VPN, identity protection, and device care for consumers and small businesses.