Norton
Business Profile
Core Value Proposition
Norton provides cybersecurity software and services to protect devices, data, and privacy, with integrated LifeLock identity protection.
Target Customer
Home users and small businesses
Key Differentiator
LifeLock identity protection integrated with Norton 360 products (e.g., Norton 360 with LifeLock Select/Ultimate Plus)
Implementation Timeline
Not specified
Pain Points
- 1Viruses and malware on devices
- 2Online scams and fraud targeting users
- 3Identity theft and risk to personal information
Key Features
- 1Antivirus and malware protection
- 2Cloud backup
- 3Safe Web and Safe Search
- 4Smart Firewall
- 5Secure VPN
- 6Dark Web Monitoring and Identity Protection (Identity Lock)
Target Customer Industries
Client Results
- 1Protection against viruses and malware
- 2Privacy and safe online browsing
- 3Identity protection with monitoring of sensitive data
Competitive Advantages
- 1Comprehensive product family covering antivirus, privacy, VPN, device care, and identity protection
- 2Integration of LifeLock identity protection with Norton 360
- 3Extensive feature set including cloud backup, password management, parental controls, and dark web monitoring
Key Benefits
Additional Product Information
Product Description
A suite of cybersecurity software and services including antivirus, privacy tools, VPN, identity protection, and device care for consumers and small businesses.
Target Market
Consumers (home users) and small businesses
Unique Value Proposition
Integrated identity protection with a broad cybersecurity suite, providing antivirus, privacy tools, and monitoring in one ecosystem
Technical Requirements
Not specified in content
Pricing Model
Pricing model not specified; mentions options like 'Buy & renew', 'Upgrade for Free' for existing members, and 'Free Trial' on the support site
Companies Solving Similar Problems
Based on matching: problems solved, key features
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