NRPA (National Recreation and Park Association)
Business Profile
Core Value Proposition
NRPA provides resources, certifications, research, advocacy and funding opportunities to advance parks, recreation and environmental conservation, improving community health and well-being.
Target Customer
Park and recreation professionals, park and recreation agencies, advocates, affiliated groups and nonprofits involved in public spaces.
Key Differentiator
Largest network of park and recreation professionals and advocates (>60,000), plus a comprehensive suite of credentials, accreditation, research, grants, and advocacy under one umbrella; guided by the Three Pillars: Health and Well-Being, Equity, and Environmental Resilience.
Implementation Timeline
Not explicitly specified for implementation speed; value is delivered through ongoing certifications, resources, and programs (e.g., certifications, annual conference, periodic reports).
Pain Points
- 1Need for professional development and industry-standard credentials (CPRP, CPSI, CPRE, AFO).
- 2Access to grants and fundraising opportunities for park projects and programs.
- 3Demonstrating the impact of parks on health, economy and community well-being to secure support and funding.
Key Features
- 1Professional certifications and credentials (CPRP, CPSI, CPRE, AFO).
- 2Agency accreditation (CAPRA) and NRPA Digital Badges.
- 3Extensive publications and data resources (Parks & Recreation Magazine, NRPA Research Reports, NRPA Park Metrics, NRPA Park Pulse Surveys).
- 4Grants and fundraising resources for park agencies and affiliated groups.
- 5Learning ecosystem including the NRPA Annual Conference, webinars, and Open Space Radio.
Target Customer Industries
Client Results
- 1Local parks generate more than $166 billion in economic activity per year and support more than 1.1 million jobs.
- 2NRPA serves a network of more than 60,000 park and recreation professionals and advocates.
- 3The 10-Minute Walk campaign aims to ensure safe access to a quality park or green space within 10 minutes of home by 2050.
Competitive Advantages
- 1Comprehensive, end-to-end ecosystem for parks and recreation (education, certification, accreditation, grants, research, and advocacy).
- 2Large and active professional network (>60,000) and broad reach across communities.
- 3Evidence-based resources and data facilitating funding, policy, and program decisions (e.g., Economic Impact of Local Parks, Agency Performance Review).
- 4Multiple credential paths and recognition (CPRP, CPSI, CPRE, AFO; CAPRA accreditation; digital badges).
Key Benefits
Case Studies & Success Stories
Economic Impact of Local Parks
Local parks generate more than $166 billion in economic activity per year and support more than 1.1 million jobs.
Additional Product Information
Product Description
A not-for-profit organization focused on building strong, vibrant, and resilient communities through parks and recreation, offering professional development, accreditation, grants, research, publications, and advocacy.
Target Market
Park and recreation agencies, park and recreation professionals, advocates, and affiliated groups/nonprofits that operate or manage public park and recreation spaces.
Unique Value Proposition
The leading national body for parks and recreation, delivering a holistic ecosystem of credentialing, accreditation, research, resources, and policy advocacy backed by a large professional network.
Technical Requirements
Not specified in the provided content.
Pricing Model
Not specified in the provided content; offerings include certifications, conferences, memberships, and access to resources, with some opportunities tied to grants or program funding.
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