NTT INDYCAR SERIES
Business Profile
Core Value Proposition
NTT INDYCAR SERIES provides fans, media, teams and sponsors with a centralized, official source for news, schedules, standings, race results and driver information about the INDYCAR series.
Target Customer
Motorsports fans, media/journalists, broadcasters, teams, sponsors and partners seeking official news, schedules, standings, driver profiles, and fan-engagement content related to the INDYCAR SERIES.
Key Differentiator
Official INDYCAR content hub offering comprehensive, centralized access to news, race schedules (including future years), driver profiles, standings, multimedia (videos, photo galleries, race replays), and fan engagement tools (INDYCAR Nation, INDYCAR 101, Fantasy Racing, INDYCAR App).
Implementation Timeline
Immediate access to information via the website; ongoing updates throughout the season and through 2026 schedule release.
Pain Points
- 1Need a single authoritative source for schedules, standings, results and driver information.
- 2Difficulty engaging with the sport beyond live events (news, videos, driver content, fan communities).
- 3Limited access to structured fan tools and resources (fantasy racing, community forums, educational content).
Key Features
- 1News, race results by race/driver/season, and championship standings.
- 2Driver profiles and team information, plus event details and schedules (including 2026 schedule).
- 3Multimedia content: photo galleries, videos, full race replays.
- 4Fan tools: INDYCAR App, Fantasy Racing, INDYCAR Nation, INDYCAR 101, Understand the Sport sections.
- 5Official rules, competition guide, awards, and partner information.
Target Customer Industries
Decision Makers
- 1Sponsorship Director
- 2Marketing Director / CMO
- 3Media Partnerships Manager
- 4Sponsorship Manager
- 5Digital Content Director
- 6Fan Engagement Manager
Client Results
- 1Improved access to official, up-to-date information (news, schedules, standings, race results).
- 2Enhanced fan engagement through community and content features (INDYCAR Nation, Fantasy Racing, App).
- 3Increased audience reach via media partnerships and broad content distribution (FOX broadcasts noted).
Competitive Advantages
- 1Official, centralized source for all INDYCAR information and fan content.
- 2Integrated fan engagement ecosystem (INDYCAR App, Fantasy Racing, INDYCAR Nation, INDYCAR 101).
- 3Rich multimedia and historical content (photo galleries, full race replays, videos).
- 4Transparent, structured access to schedules, results and standings.
Key Benefits
Additional Product Information
Product Description
The premier North American open-wheel racing series; official site provides news, 2025 schedule, driver profiles, championship standings, race results and more.
Target Market
Motorsports fans, media, broadcasters, teams, sponsors and partners seeking official INDYCAR content and fan-engagement resources.
Unique Value Proposition
Official INDYCAR platform delivering comprehensive, real-time content, schedules, standings, multimedia, and fan engagement tools in one place.
Technical Requirements
Not specified in content; indicates availability of a mobile INDYCAR App and web access.
Pricing Model
Not specified in content; no explicit pricing details provided.
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