MLSsoccer.com
Business Profile
Core Value Proposition
MLSsoccer.com provides the official site experience for Major League Soccer, delivering schedules, news, standings, stats, clubs, competitions, rosters, and access to MLS Season Pass and related digital services.
Target Customer
MLS fans and followers seeking schedules, news, standings, and rosters; sports journalists and analysts; club supporters; users of MLS Season Pass and MLS apps; readers interested in transfers, rankings, and matchday content.
Key Differentiator
Official MLS-centric media hub with integrated services (MLS Season Pass, MLS App), comprehensive coverage across news, stats, transfers, and club sites, plus fan-focused features (e.g., Power Rankings, Team of the Matchday, Goal of the Matchday) and a centralized transfer tracker.
Implementation Timeline
Not specified; content implies immediate access upon visiting the site or using the MLS App.
Pain Points
- 1Need for up-to-date MLS news, schedules, standings, and player/roster information in one trusted source.
- 2Tracking player transfers, contract extensions, and roster changes across MLS teams.
- 3Accessing MLS content and live/streaming options via Season Pass and cross-platform apps.
Key Features
- 1News, Schedule, Standings, Stats, Rosters, Clubs, Competitions, and Club Sites.
- 2MLS Season Pass and related streaming/coverage offerings.
- 3Transfer Tracker and All Transfers to monitor player movements.
- 4MLS App with personalized news, highlights, scores, and mobile access.
- 5Fan engagement content (Power Rankings, Team of the Matchday, Goal of the Matchday, etc.).
- 6By-club pages and a centralized MLS resources hub (fan code of conduct, league reports, etc.).
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Marketing Director
- 3Sponsorship Manager
- 4Brand Partnerships Director
- 5Digital Partnerships Manager
- 6Content Director
Client Results
- 1Not explicitly stated in the provided content; inferred outcomes include enhanced fan engagement, easier access to MLS information, and potential growth in Season Pass signups and app usage.
Competitive Advantages
- 1Official MLS property with centralized, authoritative coverage and data.
- 2Integrated MLS Season Pass and MLS App for streaming and mobile access.
- 3Comprehensive, multi-format content (news, schedules, stats, transfers, rankings, matchday features).
- 4Dedicated per-club pages and transfer tracking, facilitating fans and partners.
- 5Frequent, diverse content including expert analysis (e.g., Armchair Analyst), rankings, and fan programs.
Key Benefits
Additional Product Information
Product Description
The official site for Major League Soccer, offering news, schedules, standings, stats, clubs, competitions, rosters, and access to MLS Season Pass and related digital services; available via web and mobile apps.
Target Market
MLS fans, soccer enthusiasts, club supporters, sports media, advertisers/partners seeking official MLS content and engagement opportunities.
Unique Value Proposition
Official MLS hub that combines comprehensive league coverage with direct access to Season Pass, mobile apps, transfer data, and club-level content in a single platform.
Technical Requirements
Web access; iOS and Android apps available; standard internet connectivity required.
Pricing Model
Not specified in the provided content.
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