MLSsoccer.com

Business Profile

Core Value Proposition

MLSsoccer.com provides the official site experience for Major League Soccer, delivering schedules, news, standings, stats, clubs, competitions, rosters, and access to MLS Season Pass and related digital services.

Target Customer

MLS fans and followers seeking schedules, news, standings, and rosters; sports journalists and analysts; club supporters; users of MLS Season Pass and MLS apps; readers interested in transfers, rankings, and matchday content.

Key Differentiator

Official MLS-centric media hub with integrated services (MLS Season Pass, MLS App), comprehensive coverage across news, stats, transfers, and club sites, plus fan-focused features (e.g., Power Rankings, Team of the Matchday, Goal of the Matchday) and a centralized transfer tracker.

Implementation Timeline

Not specified; content implies immediate access upon visiting the site or using the MLS App.

Pain Points

1Need for up-to-date MLS news, schedules, standings, and player/roster information in one trusted source.
2Tracking player transfers, contract extensions, and roster changes across MLS teams.
3Accessing MLS content and live/streaming options via Season Pass and cross-platform apps.

Key Features

1News, Schedule, Standings, Stats, Rosters, Clubs, Competitions, and Club Sites.
2MLS Season Pass and related streaming/coverage offerings.
3Transfer Tracker and All Transfers to monitor player movements.
4MLS App with personalized news, highlights, scores, and mobile access.
5Fan engagement content (Power Rankings, Team of the Matchday, Goal of the Matchday, etc.).
6By-club pages and a centralized MLS resources hub (fan code of conduct, league reports, etc.).

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2Marketing Director
3Sponsorship Manager
4Brand Partnerships Director
5Digital Partnerships Manager
6Content Director

Client Results

1Not explicitly stated in the provided content; inferred outcomes include enhanced fan engagement, easier access to MLS information, and potential growth in Season Pass signups and app usage.

Competitive Advantages

1Official MLS property with centralized, authoritative coverage and data.
2Integrated MLS Season Pass and MLS App for streaming and mobile access.
3Comprehensive, multi-format content (news, schedules, stats, transfers, rankings, matchday features).
4Dedicated per-club pages and transfer tracking, facilitating fans and partners.
5Frequent, diverse content including expert analysis (e.g., Armchair Analyst), rankings, and fan programs.

Key Benefits

1Authoritative MLS news and data in one place.

2Unified access to Season Pass and mobile apps for enhanced fan experience.

3Real-time transfers and roster updates via Transfer Tracker.

4Engaging, stadium- and fan-focused content (rankings, matchday features).

5Extensive club content and resources across all MLS teams.

Additional Product Information

Product Description

The official site for Major League Soccer, offering news, schedules, standings, stats, clubs, competitions, rosters, and access to MLS Season Pass and related digital services; available via web and mobile apps.

Target Market

MLS fans, soccer enthusiasts, club supporters, sports media, advertisers/partners seeking official MLS content and engagement opportunities.

Unique Value Proposition

Official MLS hub that combines comprehensive league coverage with direct access to Season Pass, mobile apps, transfer data, and club-level content in a single platform.

Technical Requirements

Web access; iOS and Android apps available; standard internet connectivity required.

Pricing Model

Not specified in the provided content.

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