O2
Business Profile
Core Value Proposition
O2 provides mobile network services with flexible tariffs, 5G connectivity, roaming, and customer perks like O2 Priority and Volt.
Target Customer
Personal customers and business customers in the UK.
Key Differentiator
Switch Up flexible tariffs, 5G network, EU roaming, and exclusive live-event access via Priority Tickets, plus cross-portfolio benefits with Virgin Media (Volt) and extensive venue perks.
Implementation Timeline
Not specified
Pain Points
- 1Need flexible, affordable mobile tariffs without long-term lock-in
- 2Desire reliable 5G connectivity and roaming while traveling
- 3Interest in exclusive access to events and rewards for loyalty
Key Features
- 1Switch Up flexible tariffs
- 25G network access
- 3EU roaming and roaming features
- 4O2 Priority tickets and exclusive experiences
- 5Volt benefits with Virgin Media and O2
Target Customer Industries
Decision Makers
- 1Assistant Store Manager
Client Results
- 1Not specified in provided content
Competitive Advantages
- 1Longstanding sponsorships with England Rugby and other partners, providing brand reach and credibility
- 2Priority Tickets offering access to gigs/events before the general sale
- 3O2 Priority app and exclusive fan experiences
- 4Cross-portfolio benefits via Volt (Virgin Media and O2 collaboration)
- 5Free O2 WiFi hotspots and other perks (Airtime rewards, venue perks)
Key Benefits
Case Studies & Success Stories
England Rugby sponsorship
O2 has sponsored England Rugby for 30 years with parity funding and fan experiences, including the Wear the Rose campaign and O2 Inside Line content; partnership includes World Rugby and exclusive fans' opportunities.
Shannon Ryan boxing partnership
O2’s first boxing sponsorship with Shannon Ryan, a Watford-based boxer and former O2 assistant store manager; aims to raise Shannon's profile and provide support and experiences through the partnership.
Priority Tickets program
Customers can access tickets 48 hours before general release through the Priority Tickets program as part of O2 sponsorships.
Additional Product Information
Product Description
UK mobile network and related consumer services offering personal and business plans, device purchases, flexible tariffs, 5G connectivity, roaming, and entertainment perks (Priority, events, venues).
Target Market
UK consumers and businesses seeking mobile connectivity, devices, and access to live-event perks and fan experiences.
Unique Value Proposition
Flexible tariffs and 5G connectivity combined with exclusive event access and cross-portfolio perks through O2 Priority, Volt, and Virgin Media integration.
Technical Requirements
Not specified
Pricing Model
Pricing includes Pay Monthly and Pay As You Go options for SIMs, device offers, and promotions; promos have end dates (e.g., 'Ends 1 October').
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