Ocula
Business Profile
Core Value Proposition
Ocula provides an online platform that connects collectors, galleries, curators, artists, and institutions to contemporary art exhibitions, artworks, and editorial content, with unparalleled access to the global art market.
Target Customer
{"Collectors","Galleries","Curators","Artists","Institutions","Private and corporate clients"}
Key Differentiator
Curated, invitation/peer-vetted gallery membership with a committee-based selection, plus integrated advisory and editorial content, and personalized artist recommendations through My Ocula.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty discovering, researching, and acquiring contemporary artworks across global galleries
- 2Need for trusted access to exclusive artworks and vetted gallery partners
- 3Desire for expert guidance in collecting, market insights, and ongoing updates
Key Features
- 1Gallery Platform with vetted member galleries selected by a committee
- 2Ocula Advisory offering personalised guidance for collectors
- 3Ocula Magazine delivering editorial content, market analysis, and interviews
- 4My Ocula: personalized recommendations and portfolio features
- 5Ability to save artworks, track exhibitions, receive updates, and make direct enquiries
Target Customer Industries
Client Results
- 1Unparalleled access to the global art market
- 2Ability to discover, research, and acquire artworks
- 3Access to advisory services and editorial insights
- 4Direct enquiries to galleries and tracked exhibitions
Competitive Advantages
- 1Curated, peer-vetted gallery network with invitation-only membership
- 2Integrated advisory services led by a recognized figure (Simon Fisher)
- 3Comprehensive editorial content through Ocula Magazine
- 4Personalized artist recommendations and portfolio management via My Ocula
- 5Direct artwork enquiries and exhibition tracking within the platform
Key Benefits
Additional Product Information
Product Description
Ocula is an online platform for modern and contemporary art that combines a gallery network, advisory services, and editorial content to connect collectors, galleries, curators, artists, and institutions with global art opportunities.
Target Market
Collectors, galleries, curators, artists, and institutions seeking access to contemporary art and market insights
Unique Value Proposition
A curated, invitation-only gallery platform paired with expert advisory and editorial content, offering personalized recommendations and direct engagement with galleries worldwide.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified; mentions membership (My Ocula) but no explicit pricing information
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