oEmbed
Business Profile
Core Value Proposition
oEmbed provides a simple API to embed representations of URLs on third-party websites.
Target Customer
Web developers and platforms that embed external resources (consumers) and the providers that offer embeddable representations.
Key Differentiator
Standardized, extensible embedding API supporting multiple resource types (photo, video, link, rich) with a discovery mechanism and dual JSON/XML responses.
Implementation Timeline
Not specified in content
Pain Points
- 1Embedding external content without parsing each resource individually.
- 2Inconsistent embedding implementations across different providers.
- 3Need for a common protocol to request and render embedded representations, including support for size constraints and formats.
Key Features
- 1HTTP GET based consumer requests with URL parameter and optional maxwidth/maxheight
- 2Provider responses in JSON or XML with a defined set of common fields and type-specific parameters
- 3Support for resourceTypes: photo, video, link, rich
- 4Discovery mechanism via HTML link tags or HTTP Link headers
- 5Error handling via standard HTTP status codes (404, 401, 501)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Not specified in content
Competitive Advantages
- 1Provides a simple, uniform protocol to embed third-party content across sites
- 2Supports multiple resource types (photo, video, link, rich)
- 3Offers both JSON and XML response formats and discovery mechanisms for providers
- 4Defines clear error handling and security considerations (iframe embedding recommended)
Key Benefits
Additional Product Information
Product Description
A format for embedding representations of external URLs on third-party sites via a simple API.
Target Market
Web developers, CMS platforms, and content providers that embed external resources.
Unique Value Proposition
Standardized embedding protocol that simplifies embedding across diverse providers and content types, with built-in discovery and flexible formats.
Technical Requirements
HTTP GET requests; arguments URL-encoded; responses in JSON or XML; mime-types application/json or text/xml; resources types include photo, video, link, rich; support for maxwidth and maxheight where applicable.
Pricing Model
Not specified
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