Ogury Personified Advertising

Business Profile

Core Value Proposition

Ogury Personified Advertising provides persona-based advertising powered by exclusive zero-party data to deliver privacy-first, addressable reach across the open internet.

Target Customer

Advertisers and Agencies seeking privacy-first, persona-based targeting at scale; Publishers looking to monetize with premium, brand-safe inventory and privacy-friendly demand.

Key Differentiator

Zero-party data from large-scale proprietary surveys across 30 geos combined with AI-enhanced personas, enabling placement-level targeting that works with or without IDs, across the open internet at scale.

Implementation Timeline

Not explicitly quantified in the content; emphasizes a self-serve portal (Ogury One) and easy integration for faster activation, but no specific implementation timeline is provided.

Pain Points

1Privacy regulations and platform restrictions reducing available signals (signal loss).
2Need for true addressability and targeting across the open internet beyond cookies/IDs.
3Demand for high-quality, brand-safe inventory and transparent, scalable campaign execution.

Key Features

1Exclusive zero-party data from large-scale proprietary surveys across 30 geos.
2Persona-based targeting that targets anonymized groups by attributes, interests, and purchase intent.
3Placement-level activation that does not rely solely on personal IDs and can operate with or without IDs.
4Ogury One self-serve portal and APIs for end-to-end campaign management.
5Premium, verified inventory across desktop, mobile web, and in-app with an in-house Creative Studio and ad formats.

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2VP of Marketing
3Director of Digital Advertising
4Head of Media / Media Director
5Marketing / Advertising Manager

Client Results

1On-target reach at scale with privacy-safe, addressable open internet advertising.
22.5B+ unique devices reached monthly capabilities.
3Premium, brand-safe inventory and transparent supply chain.
4Campaign insights and post-campaign reporting to optimize future efforts.

Competitive Advantages

1Privacy-first data model leveraging zero-party data, reducing reliance on third-party IDs.
2Open internet addressability at scale, with or without IDs.
3Direct relationships with premium publishers and a transparent supply chain.
4In-house Creative Studio and diverse ad formats designed for high engagement.
5Comprehensive campaign insights, including brand perception and purchase drivers.

Key Benefits

1Privacy-first, zero-party data-driven targeting.

2Open internet addressability at scale, with or without IDs.

3Premium, brand-safe inventory and transparent supply chain.

4Creative formats and in-house Studio to maximize engagement.

5Actionable campaign insights and post-campaign reporting.

Case Studies & Success Stories

Charging Ahead: How Peugeot Drove Consideration for its Electric Range Across Europe

Case #1

Demonstrates improved consideration for Peugeot's electric range across European markets.

Splash Refresher Wins with Ogury: Walmart Sales Surge, New Shoppers Flow

Case #2

Shows Walmart benefiting from increased sales and new shopper acquisition.

Driving Success: How Ogury & Annalect’s Partnership Achieved Audience Precision for Dacia

Case #3

Highlights improved audience precision for the Dacia brand through Ogury's approach.

Intel Goes for Gold: Scaling Core Processor Success with Ogury & Carat at the 2024 Olympics

Case #4

Features Intel's campaign success in partnership with Carat for Olympic-associated advertising.

Additional Product Information

Product Description

A persona-based advertising solution built on exclusive zero-party data, enabling targetable personas rather than individuals, with AI-enhanced activation across the open internet and a privacy-first design.

Target Market

Advertisers and Agencies seeking privacy-first, persona-based targeting; Publishers seeking premium demand and monetization through privacy-conscious formats.

Unique Value Proposition

Zero-party data plus AI-powered personas enable precise, placement-level targeting across the open internet without relying solely on IDs, delivering scalable, privacy-first reach with premium inventory.

Technical Requirements

Ogury One self-serve portal or APIs for campaign management; supports client-side or server-side header bidding; SDKs for apps (iOS/Android); works with or without identifiers.

Pricing Model

Not disclosed in the provided content.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

BuiltWith Web Technology Usage Trends

BuiltWith provides detailed web technology usage statistics and insights for businesses and developers.

Technology

E-commerce

GSMArena.com

GSMArena.com provides mobile phone reviews, news, specifications and more.

Technology

Media

Automattic

Automattic provides a suite of web-based tools designed to democratize publishing, commerce, and messaging, empowering users to tell their stories, sell their products, and manage communications from a single source.

Technology

E-commerce

StubHub

StubHub provides a marketplace to buy and sell sports, concert and theater tickets.

Entertainment

E-commerce

DMNews

DMNews provides clear, meaningful insights on communication, digital life, and personal growth through curated articles built around The Direct Message framework.