Ogury Personified Advertising
Business Profile
Core Value Proposition
Ogury Personified Advertising provides persona-based advertising powered by exclusive zero-party data to deliver privacy-first, addressable reach across the open internet.
Target Customer
Advertisers and Agencies seeking privacy-first, persona-based targeting at scale; Publishers looking to monetize with premium, brand-safe inventory and privacy-friendly demand.
Key Differentiator
Zero-party data from large-scale proprietary surveys across 30 geos combined with AI-enhanced personas, enabling placement-level targeting that works with or without IDs, across the open internet at scale.
Implementation Timeline
Not explicitly quantified in the content; emphasizes a self-serve portal (Ogury One) and easy integration for faster activation, but no specific implementation timeline is provided.
Pain Points
- 1Privacy regulations and platform restrictions reducing available signals (signal loss).
- 2Need for true addressability and targeting across the open internet beyond cookies/IDs.
- 3Demand for high-quality, brand-safe inventory and transparent, scalable campaign execution.
Key Features
- 1Exclusive zero-party data from large-scale proprietary surveys across 30 geos.
- 2Persona-based targeting that targets anonymized groups by attributes, interests, and purchase intent.
- 3Placement-level activation that does not rely solely on personal IDs and can operate with or without IDs.
- 4Ogury One self-serve portal and APIs for end-to-end campaign management.
- 5Premium, verified inventory across desktop, mobile web, and in-app with an in-house Creative Studio and ad formats.
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2VP of Marketing
- 3Director of Digital Advertising
- 4Head of Media / Media Director
- 5Marketing / Advertising Manager
Client Results
- 1On-target reach at scale with privacy-safe, addressable open internet advertising.
- 22.5B+ unique devices reached monthly capabilities.
- 3Premium, brand-safe inventory and transparent supply chain.
- 4Campaign insights and post-campaign reporting to optimize future efforts.
Competitive Advantages
- 1Privacy-first data model leveraging zero-party data, reducing reliance on third-party IDs.
- 2Open internet addressability at scale, with or without IDs.
- 3Direct relationships with premium publishers and a transparent supply chain.
- 4In-house Creative Studio and diverse ad formats designed for high engagement.
- 5Comprehensive campaign insights, including brand perception and purchase drivers.
Key Benefits
Case Studies & Success Stories
Charging Ahead: How Peugeot Drove Consideration for its Electric Range Across Europe
Demonstrates improved consideration for Peugeot's electric range across European markets.
Splash Refresher Wins with Ogury: Walmart Sales Surge, New Shoppers Flow
Shows Walmart benefiting from increased sales and new shopper acquisition.
Driving Success: How Ogury & Annalect’s Partnership Achieved Audience Precision for Dacia
Highlights improved audience precision for the Dacia brand through Ogury's approach.
Intel Goes for Gold: Scaling Core Processor Success with Ogury & Carat at the 2024 Olympics
Features Intel's campaign success in partnership with Carat for Olympic-associated advertising.
Additional Product Information
Product Description
A persona-based advertising solution built on exclusive zero-party data, enabling targetable personas rather than individuals, with AI-enhanced activation across the open internet and a privacy-first design.
Target Market
Advertisers and Agencies seeking privacy-first, persona-based targeting; Publishers seeking premium demand and monetization through privacy-conscious formats.
Unique Value Proposition
Zero-party data plus AI-powered personas enable precise, placement-level targeting across the open internet without relying solely on IDs, delivering scalable, privacy-first reach with premium inventory.
Technical Requirements
Ogury One self-serve portal or APIs for campaign management; supports client-side or server-side header bidding; SDKs for apps (iOS/Android); works with or without identifiers.
Pricing Model
Not disclosed in the provided content.
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