Oktopost
Business Profile
Core Value Proposition
Oktopost provides a B2B social engagement platform that connects publishing, listening, analytics, and employee advocacy to drive funnel and revenue outcomes.
Target Customer
B2B marketers, sales teams (Sales & Revenue), and human resources teams within organizations; solutions are organized by Team (Marketing, Sales & Revenue, Human Resources).
Key Differentiator
B2B-specific, AI-driven social platform that is marketed as the only social platform built from the ground up for B2B, with integrated employee advocacy and seamless CRM/marketing tech integrations.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty linking social activity to pipeline/revenue without funnel-focused analytics and CRM integration
- 2Governance and scalability challenges for social programs, requiring campaigns, calendars, approvals, and content libraries
- 3Difficulty leveraging employees to extend reach and drive engagement and revenue (employee advocacy and social selling)
Key Features
- 1Publish, Measure, Listen (LinkedIn-first, B2B publishing; funnel-focused analytics)
- 2CRM and marketing automation integrations (e.g., Salesforce; integrations with CRM/MA platforms)
- 3Employee advocacy with advocacy boards, gamification, social signals, and analytics
- 4Social listening with sentiment analysis, influencer identification, competitor tracking, and smart notifications
- 5AI Assist for creating and scheduling posts; AI helpers designed for B2B
- 6Media Library, Approval Workflows, Social Calendar, UTM tagging, mobile app, banned keywords, crisis management, roles & permissions
- 7X Threads management and other multi-network support
Target Customer Industries
Decision Makers
- 1Senior PR Manager
Client Results
- 1Cosmo Consult: optimized lead scoring using social media engagement
- 2Oktopost’s employee advocacy solutions have impacted the business by improving brand awareness and positioning the sales team as experts
Competitive Advantages
- 1AI-driven, with GenAI agents designed for B2B marketers
- 2LinkedIn-first publishing tailored for B2B
- 3All-in-one platform that unifies publishing, advocacy, listening, analytics, and integrations
- 4Seamless integration between employee advocacy and social management (advocacy boards connected to the platform)
- 5CRM and marketing automation integrations to connect social to the funnel
Key Benefits
Case Studies & Success Stories
Cosmo Consult optimized lead scoring using social media engagement
Lead scoring optimization using social media engagement
Additional Product Information
Product Description
A B2B social engagement platform offering publishing, employee advocacy, social listening, marketing intelligence, analytics, and integrations to connect social activities to pipeline.
Target Market
B2B organizations across industries such as Tech & Software, Business Services, Legal Services, and Manufacturing
Unique Value Proposition
A unified, AI-driven B2B social platform that combines publishing, advocacy, listening, analytics, and CRM/MA integrations to drive pipeline and revenue.
Technical Requirements
CRM integrations and marketing automation integrations (e.g., Salesforce; Slack, Microsoft Teams, Yammer); mobile app available; UTM tagging for attribution
Pricing Model
Not disclosed in the provided content
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