Oktopost

Business Profile

Core Value Proposition

Oktopost provides a B2B social engagement platform that connects publishing, listening, analytics, and employee advocacy to drive funnel and revenue outcomes.

Target Customer

B2B marketers, sales teams (Sales & Revenue), and human resources teams within organizations; solutions are organized by Team (Marketing, Sales & Revenue, Human Resources).

Key Differentiator

B2B-specific, AI-driven social platform that is marketed as the only social platform built from the ground up for B2B, with integrated employee advocacy and seamless CRM/marketing tech integrations.

Implementation Timeline

Not specified in the provided content

Pain Points

1Difficulty linking social activity to pipeline/revenue without funnel-focused analytics and CRM integration
2Governance and scalability challenges for social programs, requiring campaigns, calendars, approvals, and content libraries
3Difficulty leveraging employees to extend reach and drive engagement and revenue (employee advocacy and social selling)

Key Features

1Publish, Measure, Listen (LinkedIn-first, B2B publishing; funnel-focused analytics)
2CRM and marketing automation integrations (e.g., Salesforce; integrations with CRM/MA platforms)
3Employee advocacy with advocacy boards, gamification, social signals, and analytics
4Social listening with sentiment analysis, influencer identification, competitor tracking, and smart notifications
5AI Assist for creating and scheduling posts; AI helpers designed for B2B
6Media Library, Approval Workflows, Social Calendar, UTM tagging, mobile app, banned keywords, crisis management, roles & permissions
7X Threads management and other multi-network support

Target Customer Industries

Decision Makers

1Senior PR Manager

Client Results

1Cosmo Consult: optimized lead scoring using social media engagement
2Oktopost’s employee advocacy solutions have impacted the business by improving brand awareness and positioning the sales team as experts

Competitive Advantages

1AI-driven, with GenAI agents designed for B2B marketers
2LinkedIn-first publishing tailored for B2B
3All-in-one platform that unifies publishing, advocacy, listening, analytics, and integrations
4Seamless integration between employee advocacy and social management (advocacy boards connected to the platform)
5CRM and marketing automation integrations to connect social to the funnel

Key Benefits

1Bridge social activities to pipeline and revenue

2Scale and govern social programs with workflows and calendars

3Amplify reach through employee advocacy and social selling

4Gain actionable insights with funnel-focused analytics and competitive listening

5Leverage AI to accelerate content creation and scheduling

Case Studies & Success Stories

Cosmo Consult optimized lead scoring using social media engagement

Case #1

Lead scoring optimization using social media engagement

Additional Product Information

Product Description

A B2B social engagement platform offering publishing, employee advocacy, social listening, marketing intelligence, analytics, and integrations to connect social activities to pipeline.

Target Market

B2B organizations across industries such as Tech & Software, Business Services, Legal Services, and Manufacturing

Unique Value Proposition

A unified, AI-driven B2B social platform that combines publishing, advocacy, listening, analytics, and CRM/MA integrations to drive pipeline and revenue.

Technical Requirements

CRM integrations and marketing automation integrations (e.g., Salesforce; Slack, Microsoft Teams, Yammer); mobile app available; UTM tagging for attribution

Pricing Model

Not disclosed in the provided content

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