Olark Live Chat

Business Profile

Core Value Proposition

Olark provides 24/7 affordable customer service with AI-powered chat.

Target Customer

Businesses and teams (sales, marketing, and support) looking to engage website visitors, capture leads, and provide real-time assistance; including education institutions and nonprofits as evidenced by customer stories.

Key Differentiator

Human-first AI chat with customizable bots built by Olark, accessibility-compliant (WCAG 2.1 AA), and a broad integrations ecosystem (100+ plugins) plus PowerUps and bot-building support.

Implementation Timeline

2-week free trial is offered; no fixed deployment timeline is specified in the content

Pain Points

1Overwhelmed or slow responses from support teams handling repetitive inquiries
2Difficulty converting website visitors into leads and sales
3Need for real-time, branded, accessible chat that works across languages and tools

Key Features

1Live Chat
2AI-powered chatbots
3Automation rules
4Searchable transcripts
5Custom forms
6Real-Time Engagement
7Integrations (100+ plugins)
8PowerUps
9Team Management
10Accessibility features (WCAG 2.1 AA compliant)

Target Customer Industries

Decision Makers

1Director of E-Commerce
2Registrar
3Manager of Administrative Services
4Product Manager

Client Results

1Increased quality of chats and better lead capture through automation and CRM integration
2Better visitor insights and analytics to inform marketing and product decisions
3Faster response times and reduced agent burnout through automation and templated replies

Competitive Advantages

1WCAG 2.1 AA accessibility certification
2Human-first AI design with bot-building and management by Olark
3Extensive integrations (100+ plugins) and API access
4PowerUps to extend functionality (e.g., language translation, cobrowsing)
5Brand-consistent, customizable chatbox with branding options

Key Benefits

1Increase conversions and close more sales

2Improve customer support and response times

3Capture and organize visitor information with searchable transcripts and custom forms

4Scale chat operations with team management and integrations

5Provide a brand-consistent, accessible chat experience

Case Studies & Success Stories

Creative Bag – Lauren Rotman, Director of E-Commerce

Case #1

Emphasizes ease of use of CoPilot and the ease of adopting automation; highlights that CoPilot was simple and not intimidating.

University of Montana – Joe Hickman, Registrar

Case #2

Olark helped refine the university’s web presence and provided insights into visitor flows and whether information matched user needs.

FeneTech Software – Samantha Hudeck, Manager of Administrative Services

Case #3

Notes that adjusting automation settings was a game changer; fewer chats but more valuable chats, with automation reducing repetitive tasks.

Additional Product Information

Product Description

Live chat software featuring AI-powered chatbots, customization, automation, searchable transcripts, custom forms, real-time engagement, PowerUps, team management, and integrations.

Target Market

Businesses and organizations seeking real-time website chat for sales, support, and lead generation; teams including sales, marketing, and customer support; including education institutions and nonprofits.

Unique Value Proposition

A human-first approach to AI chat with customizable bots, accessibility support, and a broad tools ecosystem, backed by dedicated bot-building support and easy deployment.

Technical Requirements

Requires integration of the Olark chat widget on a website; supports JavaScript API and offers 100+ integrations; API available.

Pricing Model

Flexible monthly billing; trial available (2-week free trial); PowerUps available; specific pricing details not provided in the content.

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