On The Border Mexican Grill & Cantina
Business Profile
Core Value Proposition
On The Border Mexican Grill & Cantina provides bold Tex-Mex dining experiences with dine-in, takeout and delivery across 120+ locations, enhanced by a Border Rewards loyalty program and a mobile app.
Target Customer
Diners seeking Tex-Mex cuisine (families and casual groups), catering clients for events, and potential franchise partners; Border Rewards members who order via the app.
Key Differentiator
Bold Border-Style flavors with house-made ingredients (fresh guacamole made daily, tortillas pressed to order, Signature Queso), extensive menu breadth, seasonal offerings, catering options, and a loyalty/app ecosystem including bonus points and location-based promotions; plus partnerships (e.g., Texas Rangers) and a large footprint (120+ restaurants).
Implementation Timeline
Value starts immediately upon enrolling in Border Rewards and using the app for ordering; other benefits (e.g., catering campaigns, seasonal menus) may vary by location and implementation cadence. measurable impact typically observed over weeks to months depending on initiatives.
Pain Points
- 1Finding a reliable, dine-in/takeout/delivery Tex-Mex option nearby.
- 2Loyalty rewards and easy, mobile ordering integrated into a single experience.
- 3Need for flexible catering for events and varying seasonal menus.
Key Features
- 1Dine-in, takeout, delivery, and catering options.
- 2Border Rewards loyalty program with discounts (e.g., $2 off queso) and bonus points via the app.
- 3Mobile app ordering and online ordering for streamlined purchasing.
- 4Seasonal and special menu items (Seasonal Menu, daily specials).
- 5Menu breadth across Starters & Salads, Fajitas, Tex Mex Faves, Combos & Meals, Lunch, and Drinks.
Target Customer Industries
Decision Makers
- 1Franchise Owner/Operator
- 2Operations Manager
- 3Director of Marketing
- 4Catering Manager
- 5Franchise Development Manager
Client Results
- 1Potential for increased guest visits and repeat orders via Border Rewards and app-based ordering.
- 2Enhanced catering revenue through formal catering offerings.
- 3Improved customer engagement through seasonal menus and daily specials.
Competitive Advantages
- 1Extensive footprint with 120+ locations for broad reach.
- 2Loyalty program (Border Rewards) and mobile app to drive repeat visits.
- 3Fresh, made-to-order components (e.g., tortillas pressed to order, fresh guacamole).
- 4Flexible ordering channels (dine-in, takeout, delivery, catering) and seasonal offerings.
- 5Brand partnerships and visibility (e.g., Texas Rangers).
Key Benefits
Additional Product Information
Product Description
A Tex-Mex restaurant brand offering dine-in, takeout, delivery, and catering across 120+ locations, backed by a loyalty program and mobile app to drive customer engagement and repeat business.
Target Market
Consumers seeking casual Tex-Mex dining in the U.S., families and groups, event organizers needing catering, and potential franchise investors.
Unique Value Proposition
Bold, fresh Tex-Mex with house-made components available across multiple ordering channels, reinforced by a loyalty app and promotions, plus scalable catering and a national footprint.
Technical Requirements
Mobile app and online ordering platform; integration with Border Rewards program; access to location-based promotions (vary by location).
Pricing Model
Promotions and discounts highlighted (e.g., $2 off queso daily; special menu items), but no explicit national pricing model is disclosed; pricing varies by location.
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
IT Services (design, installation, maintenance, consulting and managed IT support)
Soft Train Tech provides best-in-class IT services that aid Lahore city businesses.
Bolt
Bolt provides fast and affordable multi-modal mobility and delivery services through an all-in-one app, including rides, food and grocery delivery, car-sharing, and business travel solutions.
Euro Consult SARL
Euro Consult SARL provides expertise in arranging joint ventures between local and international companies to penetrate local and regional markets, minimizing operating risks.
FoodDocs Food Safety Management Software (FSMS)
[FoodDocs] Food Safety Management Software provides a smart Food Safety Management System that helps hospitality, healthcare, and retail businesses implement HACCP-based safety, achieve rapid setup (15 minutes) and an HACCP plan in 1 hour, with real-time oversight, traceability, and mobile app support to boost compliance and efficiency.
Flipdish
Flipdish provides an all-in-one restaurant management platform that combines POS, online ordering, branded websites/apps, self-service kiosks, delivery integrations, marketing tools, and AI-powered analytics to streamline operations and increase orders.
Flame Restavracija
Flame Restavracija provides authentic Indian cuisine experiences in Ljubljana, blending traditional dishes with a warm, homely dining atmosphere.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required