OPTAVIA
Business Profile
Core Value Proposition
OPTAVIA provides weight loss and lifelong healthy habits through a coach-supported, science-backed lifestyle program.
Target Customer
Adults seeking structured weight loss and lasting health improvements, who want personal coaching and community support.
Key Differentiator
Habits of Health Transformational System combined with in-house nutrition science, physician-founded approach, and access to GLP-1 options (when clinically appropriate) via LifeMD collaboration.
Implementation Timeline
Weight loss results reported on 12-week weight loss cycles; coaching study spanned 16 weeks with 23 coaching calls; 12-week average duration for weight loss phase.
Pain Points
- 1Difficulty losing weight and maintaining a healthy weight without guidance
- 2Lack of accountability and social support for weight loss
- 3Confusion around nutrition and sustainable habit formation
Key Features
- 1Personal Coach and supportive community
- 2Clinically proven nutrition plans and GLP-1 options (if clinically appropriate)
- 3Habits of Health Transformational System
- 4Digital tools including OPTAVIA app with 200+ recipes and habit tracking
- 5Find-your-plan and find-your-coach support
Target Customer Industries
Decision Makers
- 1Physician
- 2Dietitian
- 3Coach
Client Results
- 1Average weight loss of 12 pounds on the Optimal Weight 5 & 1 Plan
- 2Clients are in weight loss on average for 12 weeks
- 3Participants with coaching lost more weight in a 2019 clinical study (15.2 lbs vs 6.7 lbs depending on coaching engagement)
Competitive Advantages
- 1Physician-founded and scientifically designed with extensive clinical research
- 2Coaching and community support improve weight loss outcomes
- 3Access to GLP-1 options (where appropriate) through collaboration with LifeMD
- 4Extensive scientific publications supporting program
- 5Dedicated in-house dietitians, researchers, and experts
Key Benefits
Case Studies & Success Stories
Client testimonials
"OPTAVIA truly changed my life."; "I finally feel like I'm able to show up again."; "I was blown away by how well the program worked."
Additional Product Information
Product Description
Lifestyle program offering weight loss, nutrition plans, behavior change system, and coach-supported community with optional GLP-1 medication access where clinically appropriate.
Target Market
Adults seeking weight loss and healthier living via coach-supported plans and community.
Unique Value Proposition
A coach-guided, science-backed weight loss program anchored by the Habits of Health transformational system, clinically proven nutrition, and optional GLP-1 options.
Technical Requirements
OPTAVIA app for digital tracking; supports 200+ recipes; habit tracking; log Fuelings and Lean & Green meals; weight-tracking; integration with Apple Health, Samsung Health, Google Fit (via linked device).
Pricing Model
New client offers: Save up to 20% off the GLP-1 Nutrition Support Plan or Optimization Plan; no public pricing listed for standard plans.
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