Orange Coast Magazine
Business Profile
Core Value Proposition
Orange Coast Magazine provides a premier lifestyle publication delivering the people, places and events of Orange County with broad print, digital and experiential reach.
Target Customer
Affluent Orange County residents and visitors seeking lifestyle, dining, arts, culture and local news; advertisers and partners seeking OC reach.
Key Differentiator
Largest subscriber-based readership and most circulated local lifestyle magazine in Orange County, offering integrated print, digital and experiential opportunities.
Implementation Timeline
Not specified in content; campaigns typically align with magazine issues and digital publications.
Pain Points
- 1Lack of a single trusted source for OC lifestyle news, events and dining discoveries.
- 2Difficulty reaching an affluent, OC-based audience for advertising and brand partnerships.
- 3Need for curated coverage of food, culture, arts and entertainment in Orange County.
Key Features
- 1Monthly coverage across sections like Food & Drink, Style & Home, People & Places, Events, OC Guides.
- 2Newsletter subscriptions (OC Now, Food + Drink, Special Offers).
- 3Issue archive and From Our Partners content; advertising and custom media options.
- 4Print, digital and experiential opportunities for advertisers.
Target Customer Industries
Decision Makers
- 1Director of Marketing
- 2Advertising Manager
- 3Publisher
- 4Marketing Manager
Client Results
- 1Broad reach and engagement with Orange County’s affluent audience
- 2Brand exposure across print, digital and experiential channels
- 3Access to local events, dining and cultural coverage to drive awareness
Competitive Advantages
- 1Definitive OC lifestyle guide with the largest OC readership
- 2Cross-channel presence (print, digital, experiential)
- 3Strong local relevance and curated, award-winning coverage
Key Benefits
Additional Product Information
Product Description
A premier lifestyle publication covering the people, food, culture, arts and entertainment, fashion, lifestyle and news of Orange County; offers print, digital and experiential opportunities for readers and advertisers.
Target Market
Affluent Orange County residents; local businesses and advertisers seeking OC exposure; readers seeking lifestyle content and local events.
Unique Value Proposition
The definitive OC lifestyle resource with the largest subscriber-based readership and integrated print/digital/experiential opportunities.
Technical Requirements
N/A
Pricing Model
{"1 year (12 issues): $19.95","2 years (24 issues): $35.95","3 years (36 issues): $45.95 (Best Value)"}
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