Orange Coast Magazine

Business Profile

Core Value Proposition

Orange Coast Magazine provides a premier lifestyle publication delivering the people, places and events of Orange County with broad print, digital and experiential reach.

Target Customer

Affluent Orange County residents and visitors seeking lifestyle, dining, arts, culture and local news; advertisers and partners seeking OC reach.

Key Differentiator

Largest subscriber-based readership and most circulated local lifestyle magazine in Orange County, offering integrated print, digital and experiential opportunities.

Implementation Timeline

Not specified in content; campaigns typically align with magazine issues and digital publications.

Pain Points

1Lack of a single trusted source for OC lifestyle news, events and dining discoveries.
2Difficulty reaching an affluent, OC-based audience for advertising and brand partnerships.
3Need for curated coverage of food, culture, arts and entertainment in Orange County.

Key Features

1Monthly coverage across sections like Food & Drink, Style & Home, People & Places, Events, OC Guides.
2Newsletter subscriptions (OC Now, Food + Drink, Special Offers).
3Issue archive and From Our Partners content; advertising and custom media options.
4Print, digital and experiential opportunities for advertisers.

Target Customer Industries

Decision Makers

1Director of Marketing
2Advertising Manager
3Publisher
4Marketing Manager

Client Results

1Broad reach and engagement with Orange County’s affluent audience
2Brand exposure across print, digital and experiential channels
3Access to local events, dining and cultural coverage to drive awareness

Competitive Advantages

1Definitive OC lifestyle guide with the largest OC readership
2Cross-channel presence (print, digital, experiential)
3Strong local relevance and curated, award-winning coverage

Key Benefits

1Authoritative coverage of OC lifestyle, dining, arts and events

2Extensive reach to a highly valued OC audience

3Multi-format access (print, digital, experiential)

4Advertising and sponsorship options via custom media

Additional Product Information

Product Description

A premier lifestyle publication covering the people, food, culture, arts and entertainment, fashion, lifestyle and news of Orange County; offers print, digital and experiential opportunities for readers and advertisers.

Target Market

Affluent Orange County residents; local businesses and advertisers seeking OC exposure; readers seeking lifestyle content and local events.

Unique Value Proposition

The definitive OC lifestyle resource with the largest subscriber-based readership and integrated print/digital/experiential opportunities.

Technical Requirements

N/A

Pricing Model

{"1 year (12 issues): $19.95","2 years (24 issues): $35.95","3 years (36 issues): $45.95 (Best Value)"}

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