OVO Energy
Business Profile
Core Value Proposition
OVO Energy provides energy supply (gas & electricity) and a suite of home energy solutions, including smart meters, heat pumps, solar panels and battery storage, EV charging, boiler cover, and a rewards program.
Target Customer
Residential UK energy customers (homeowners and renters) seeking lower bills and greener energy, plus small to medium businesses interested in energy services and solar/EV solutions.
Key Differentiator
Beyond rewards program combined with renewable energy options, solar + battery packages, EV charging integrations, and proactive energy-saving services (Energy Expert visits) plus a tree-planting initiative attributed to customer activity.
Implementation Timeline
Solar panel and battery accrual available over two years (up to 5 panels); redemption can occur within the accrual period or up to three years after; some offers are time-bound (e.g., prize draws, promo codes). 1 Year Fixed tariff terms imply annual price certainty within that year. EV charging credits and miles are credited over the accrual period.
Pain Points
- 1High or unpredictable energy bills
- 2Desire for greener, renewable energy and self-sufficiency (solar/battery, EV charging)
- 3Complexity of upgrading home energy systems and securing price certainty
Key Features
- 1Smart meters and smart thermostats
- 2Solar panels & battery storage with Battery Boost and Solar Saver options
- 3EV chargers with add-ons like Charge Anytime and EV charger cover
- 4Heat pumps and boiler/ heating services (cover, repair, boiler maintenance)
- 5Energy Expert visits to identify potential savings
- 6Go Beyond rewards program and loyalty benefits
- 7Energy plans with fixed pricing options (e.g., 1 Year Fixed + Greener Electricity)
Target Customer Industries
Client Results
- 1Save up to 85% on electricity use with solar panels and battery from OVO
- 2Earn rewards including up to 5 solar panels and free EV miles
- 3Up to 2,400 free EV miles over 2 years with the Free Miles offer
- 4Up to £100 reduction in daily standing charges with 1 Year Fixed tariff + boiler cover
- 5Get up to 15% off public EV charging with OVO Live
Competitive Advantages
- 1100% renewable electricity from traceable sources with fixed price options
- 2Integrated energy solutions (solar, battery, EV, heat pumps, boilers) from a single provider
- 3Rewards and loyalty program (Beyond) with solar/miles incentives
- 4Energy Expert visits to identify potential savings at home
- 5Dedicated support and additional services (boiler cover, boiler repair, kitchen/ Electrics, etc.)
Key Benefits
Additional Product Information
Product Description
A UK energy supplier offering gas & electricity with a broad suite of home energy products and services, including smart meters, thermostats, heat pumps, EV charging, solar panels and battery storage, boiler and home protection, energy expert guidance, and a rewards program.
Target Market
Residential energy customers and homeowners; small to medium businesses seeking energy management, solar/EV solutions, and energy efficiency improvements.
Unique Value Proposition
A holistic energy ecosystem combining fixed/greener energy, solar + battery, EV charging, and a loyalty/rewards framework (Beyond) with proactive savings guidance and a strong environmental pledge (tree planting).
Technical Requirements
To use the OVO App and related Beyond features you must be 18+, be an OVO customer, and have an OVO online account; app-based services include Beyond, Charge Anytime, and energy management tools.
Pricing Model
Offers include 1 Year Fixed tariff options with Greener Electricity, and 100% renewable power; pricing terms are governed by specific plan terms. Fixed price guarantees, boiler cover discounts (e.g., £100 reduction in standing charges over a year), and promotional terms (e.g., 5 free solar panels, free EV miles) are described in offer terms. Charge Anytime provides an EV charging credit; EV charging rate referenced as 7p per kWh for Charge Anytime charging (as of 01/01/2025) compared to a higher SVT rate. Solar panel and battery packages are discounted with accrual and redemption terms (up to £500 discount). Terms and eligibility apply.
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