Oxygen
Business Profile
Core Value Proposition
Oxygen provides developers with pixel-perfect design capabilities and high-performance WordPress sites, delivering full design freedom with clean, code-friendly output and no bloat.
Target Customer
WordPress developers, web designers, agencies, and freelancers building client websites who want precise visual control, performance, and flexibility in a WordPress-based builder.
Key Differentiator
Developer-first visual builder with a one-to-one CSS properties panel, clean HTML, and a class-first workflow that feels like coding without the bloat or complexity of traditional page builders.
Implementation Timeline
Value and usability reported from day one, with specific remarks such as completing edits in minutes rather than hours and integrating dynamic data with few clicks
Pain Points
- 1Need for precise, pixel-perfect design combined with WordPress power without bloated code
- 2Limited control and flexibility with traditional builders that hinder performance or customization
- 3Difficulty integrating dynamic WordPress data (custom fields, post types, taxonomies) into designs without heavy coding
Key Features
- 1Visual builder for pixel-perfect design
- 2Interactions and animations (scroll effects, hover interactions, etc.)
- 3Dynamic Data integration with WordPress (custom fields, posts, taxonomies, etc.)
- 4Reusable Components for faster workflows
- 5Variables for global design consistency
Target Customer Industries
Decision Makers
- 1Web Designer
- 2WordPress Professional
- 3Agency Owner
- 4Head of Web
- 5Founder
Client Results
- 1Edits that previously took hours can now be done in minutes with more flexibility and control
- 2Ability to build lightweight, high-performance WordPress sites with clean output
- 3Ability to customize WooCommerce stores and display data from WordPress easily
Competitive Advantages
- 1No bloat, clean HTML output with a one-to-one CSS properties panel
- 2Full control for developers while still providing a visual design experience
- 3Tight integration with WordPress data and dynamic content
- 4Unlimited site license and a 30-day money-back guarantee
- 5Lifetime licensing options indicated
Key Benefits
Case Studies & Success Stories
GIBSONFX testimonial: faster edits and greater control
Web Designer Luke Gibson states that edits that used to take hours can now often be achieved in minutes, with much more flexibility and control.
WooCommerce store flexibility for WordPress professionals
Alexandru Dinu notes Oxygen gave him the freedom to make his WooCommerce store exactly how he wants.
ACF integration made easy
Ramon Horst highlights that integrating ACF fields with Oxygen is easy and can be displayed anywhere with a few clicks.
Additional Product Information
Product Description
Pixel-perfect design meets WordPress power. Oxygen is a developer-first visual builder for professionals who want creative freedom, full control, and high performance in WordPress without unnecessary bloat.
Target Market
WordPress developers, designers, agencies, and freelancers who build client websites and demand precise design control, dynamic data integration, and high performance.
Unique Value Proposition
A developer-first visual builder that outputs clean, semantic HTML with a one-to-one CSS properties panel and class-first workflow, enabling pixel-perfect WordPress sites with full design and coding control and no unnecessary bloat.
Technical Requirements
Requires a WordPress environment; supports integration with WordPress data (custom fields, posts, taxonomies); allows custom PHP/JS/CSS code for advanced flexibility
Pricing Model
Pricing includes a 30-day money-back guarantee and an unlimited site license; mentions of Lifetime Licenses and Oxygen 6 launch indicate multiple licensing options
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