Pangle
Business Profile
Core Value Proposition
Pangle provides a mobile app advertising platform that helps developers and publishers monetize apps and acquire users with high-performing in-app ads.
Target Customer
Mobile app developers and publishers seeking monetization and user acquisition; advertisers seeking direct access to TikTok For Business demand.
Key Differentiator
Ad Network of TikTok for Business with direct advertiser demand, advanced ad-tech (real-time bidding), multiple ad formats, and strong brand safety/transparency features.
Implementation Timeline
Not specified in content
Pain Points
- 1Monetizing mobile apps effectively and maximizing eCPM/revenue
- 2Efficiently acquiring high-quality, engaged users
- 3Ensuring brand safety and transparency in ad placements
Key Features
- 1Real-time bidding and in-app bidding (advanced ad-tech)
- 2Advanced user acquisition solutions and audience targeting
- 3Multiple ad formats (Rewarded Video, Interstitial, Native, App Open, Banner, Playable Ads)
- 4Enhanced data analytics and dashboards
- 5Brand safety and transparency tools (Policy Center, TRUST, Blocklist, delivery reports)
Target Customer Industries
Decision Makers
- 1Monetization Manager
- 2General Manager / Product Manager (GM/PdM)
- 3Senior Account Manager
- 4Head of Business Development
- 5GMO Media Division Manager
Client Results
- 1WED case: 130%+ increase in programmatic ad revenue; App Open Ads CPM 1.3x higher than competitor in Japan
- 2Interstitial Ads CPM increased by 10% after switching to video; coverage rose from 23% to 50%
- 3Rewarded ads CPM > ¥2,800 JPY; Pangle accounted for 52% of reward revenue
- 4Playrix case: 35% eCPM increase; 28% monthly revenue increase
- 5Kolibri Games case: 12.52% ARPDAU increase; 12.65% eCPM increase
- 6GMO Media / Pre-Novel case: 220% eCPM increase; 10% total revenue increase
- 7Doping Hafıza case: ROAS exceeded expectations by 34% using Catalog Video retargeting
- 8JazzCash case (Automatic Placement): 2x more efficient conversions; 44% lower CPI
Competitive Advantages
- 1Direct access to TikTok For Business advertisers and a competitive demand pool
- 2Advanced ad-tech with real-time bidding and hybrid Bidding/Waterfall delivery
- 3Wide range of ad formats including video, native, banner, and playable formats
- 4Strong analytics, audience targeting, and brand safety/transparency controls
- 5Easy-to-integrate SDK and support for iOS and Android
Key Benefits
Case Studies & Success Stories
WED and FourM Boost Ad Performance with Pangle
ONE app achieved programmatic revenue growth over 130%; App Open Ads CPM 1.3x higher than a major competitor in Japan; Interstitial Ads CPM up 10% with video; 52% of reward revenue attributed to Pangle; increased coverage from 23% to 50% for Interstitials; high profitability across Native, Interstitial, Rewarded Video, and App Open Ad formats.
Playrix case study
35% eCPM increase and 28% monthly revenue increase.
Kolibri Games case study
12.52% ARPDAU increase and 12.65% eCPM increase.
GMO Media / Pre-Novel case study
220% eCPM increase and 10% total revenue increase.
Doping Hafıza case study
Using Catalog Video retargeting, ROAS exceeded expectations by 34%; CPA considerations met in the campaign.
JazzCash case study (Automatic Placement)
Automatic Placement achieved 2x more efficient conversions and 44% lower CPI.
Additional Product Information
Product Description
Pangle is a mobile app advertising platform and ad network that enables monetization and user acquisition for apps, with features including real-time bidding, multiple ad formats, and analytics; described as the Ad Network of TikTok for Business.
Target Market
Mobile app developers and publishers seeking monetization and user acquisition; advertisers seeking high-demand inventory.
Unique Value Proposition
As the ad network of TikTok for Business, Pangle offers direct advertiser demand, advanced ad-tech, diverse ad formats, and brand safety/transparency tools.
Technical Requirements
SDK integration for iOS and Android; supports in-app bidding; blocklist; catalog solutions; App Open Ads (Beta); ad formats including Rewarded Video, Interstitial, Native, Banner.
Pricing Model
Not disclosed
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