Paramount Plus
Business Profile
Core Value Proposition
Paramount Plus provides access to a wide variety of movies, TV shows, live sports, and exclusive originals, all in one streaming platform.
Target Customer
Consumers seeking a diverse streaming service including movies, TV shows, sports fans, and families looking for kid-friendly content.
Key Differentiator
Paramount Plus uniquely offers a combination of original content, live sports streaming, and access to SHOWTIME® Originals in one platform.
Implementation Timeline
Immediate access upon subscription with a 7-day free trial option.
Pain Points
- 1Need for a comprehensive streaming service with diverse content.
- 2Desire for ad-free viewing options.
- 3Requirement for family-friendly streaming with kid profiles.
Key Features
- 1Streaming of thousands of movies and TV shows.
- 2Live sports coverage including NFL and UEFA Champions League.
- 3Exclusive originals and SHOWTIME® content.
- 4Ad-free viewing option (except live TV).
- 5Ability to download content for offline viewing.
Target Customer Industries
Client Results
- 1Access to a broad range of entertainment content.
- 2Convenient streaming of live sports events.
- 3Enhanced family viewing experience with customizable profiles.
Competitive Advantages
- 1Combination of streaming movies, TV shows, and live sports in one service.
- 2Offering of exclusive originals not available on other platforms.
- 3SHOWTIME® integration in the premium plan.
Key Benefits
Additional Product Information
Product Description
Paramount Plus is a streaming service offering a wide range of movies, TV shows, live sports, and exclusive original content.
Target Market
General consumers, families, and sports enthusiasts looking for a diverse streaming service.
Unique Value Proposition
Unique combination of diverse entertainment content, live sports, and exclusive originals including SHOWTIME®.
Technical Requirements
Internet connection required for streaming.
Pricing Model
Subscription plans starting at $7.99/month, with a premium option at $12.99/month offering ad-free viewing (except live TV).
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