Paystack

Business Profile

Core Value Proposition

Paystack provides modern online and offline payments for Africa.

Target Customer

Businesses in Africa of all sizes (entrepreneurs, startups, corporates, global brands) seeking to accept online and offline payments; developers building payments experiences

Key Differentiator

Direct bank integrations + intelligent routing + smart error resolution, combined with a developer-friendly API and strong fraud protection, all backed by 24/7 support and rapid onboarding

Implementation Timeline

Onboard and start accepting payments in about 30 minutes; funds settle within 24 hours after payment

Pain Points

1Low transaction success rates across payment channels leading to lost revenue
2Complex multi-method integration and onboarding frictions when accepting payments
3Fragmented data and slow reconciliation/settlement processes

Key Features

1Direct Bank Integrations for high card payment success in Nigeria
2Intelligent routing across gateways and processors
3Smart error resolution that suggests alternative payment channels
4Well-documented APIs for building custom payments experiences
5Collect one-time and recurring payments
6Make instant transfers / settlements
7Identity verification and fraud detection (automated and manual)
8Detailed reporting, dashboards, and exports for accounting
924/7 Customer Success support
10Multi-method payments: Card, Bank Account, Bank Transfer, USSD, Apple Pay, Visa, QR, Mobile Money, POS

Target Customer Industries

Decision Makers

1Chief Transformation Officer
2Head of Strategic Partnerships, Fintech & Ventures CEMEA
3CEO
4CEO and Partner (Y Combinator)

Client Results

1High transaction success rates described as among the best in the industry
2Money settled within 24 hours (merchant settlements before 10 AM daily)
3Ability to accept payments from international customers (USD, global currencies) and localized options
424/7 responsive customer support
5Modern, seamless checkout experience that keeps customers on merchant pages

Competitive Advantages

1Direct bank integrations enabling high success rates
2Intelligent routing for optimal payment pathways
3Smart error resolution to complete payments via alternative methods
4No upfront integration or maintenance fees; per-transaction pricing
5PCI-DSS-certified systems with fraud detection
6Robust developer tools via well-documented APIs

Key Benefits

1High transaction success rates

2Fast settlement (within 24 hours)

3Global and local payment acceptance (cards, mobile money, USSD, QR, Apple Pay, etc.)

4Unified dashboards and exports for accounting

524/7 customer support

6Fraud detection and PCI-DSS compliance

Case Studies & Success Stories

Afropolitan Vibes – Afropolitan Vibes ticket sales powered by Paystack

Case #1

Paystack powers ticket sales for Afropolitan Vibes, a Lagos-based live music event.

MTN testimonial – Chief Transformation Officer discusses working with Paystack

Case #2

Video testimonial featuring MTN's Chief Transformation Officer Olubayo Adekanmbi discussing Paystack.

Additional Product Information

Product Description

Paystack is a payments platform that enables businesses in Africa to accept online and offline payments from customers anywhere in the world, via a modern gateway, APIs, fraud protection, and analytics.

Target Market

Businesses in Africa of all sizes (entrepreneurs, startups, corporates, global brands) seeking online and offline payments; developers building payments experiences

Unique Value Proposition

Paystack combines high transaction success rates with fast onboarding, a robust API, multi-channel payment options, real-time analytics, and 24/7 support to help African businesses collect payments securely and efficiently.

Technical Requirements

APIs with thorough documentation; direct bank integrations; PCI-DSS-certified systems; fraud detection capabilities; data dashboards and exports

Pricing Model

Pricing structure includes zero integration fees and zero maintenance fees; charges a small fee per successful transaction

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

CrowdWorks (クラウドワークス)

CrowdWorks provides access to a large pool of proven professionals for crowdsourced work, delivering reliable quality quickly and affordably.

Technology

Marketing

Clutch

Clutch provides a leading marketplace for finding and selecting business service providers with verified client reviews.

Technology

E-commerce

Bain & Company – Global Management Consulting Services

Bain & Company provides management consulting services—advising leaders on strategy, marketing, organization, operations, IT and M&A across all industries and geographies.

Healthcare

Financial Services

WifiPay

WifiPay provides automation for ISP billing, payment processing, and customer management across Africa, enabling accelerated revenue growth and streamlined operations.