Plan to Eat
Business Profile
Core Value Proposition
[Plan to Eat] provides an all-in-one meal planning solution that combines a personal recipe library, meal planning calendar, and automated shopping list to simplify planning, shopping, and cooking.
Target Customer
Individuals and families who want to organize recipes, plan meals around their schedule and dietary needs, and streamline grocery shopping (with an emphasis on those who clip recipes from the web and track nutrition).
Key Differentiator
Integrated, cross-device platform that links a recipe clipper, planning calendar, and automatic shopping list with macro tracking, plus a generous 14-day free trial and perpetual access across devices.
Implementation Timeline
Offers a 14-day free trial with no card required; benefits and results are evidenced by survey metrics from thousands of users, with ongoing value across devices after trial
Pain Points
- 1Recipes scattered across bookmarks, notes, and printouts
- 2Time spent planning meals and creating grocery lists is high
- 3Meal anxiety and inconsistent family mealtimes
Key Features
- 1Recipe Clipper and Recipe Library (import bookmarks and Pinterest recipes, organize with custom categories)
- 2Meal Planning Calendar (plan meals by date, save/reuse meal plans, and add notes)
- 3Automated Shopping List (auto-populated from planned recipes, organized by store/aisle, supports edits and extras)
- 4Macro/Nutrition Tracking integrated into planning
- 5Cross-device access (phone, tablet, desktop; app presence)
Target Customer Industries
Decision Makers
- 1Owner
- 2Founder
- 3Designer
- 4Web Developer
Client Results
- 147.5% reduction in time spent planning and grocery shopping
- 223% reduction in food costs
- 373% increase in consumption of healthier foods
- 446% more meals eaten together at home
- 586% decrease in anxiety about meals
Competitive Advantages
- 1All-in-one solution (recipe management + planning + shopping list + nutrition tracking) in one platform
- 2Auto-generated, organized shopping lists tailored to store aisles
- 3Cross-device syncing and web/mobile accessibility
- 4Evidence-based results from large user surveys (time saved, cost reduction, healthier eating)
Key Benefits
Case Studies & Success Stories
Motivated Moms testimonial – Susan Cramer
Owner describes Plan to Eat as transforming meal planning from a burden into a quick, easy weekly task, including building an online grocery order for weekly pickup; highlights time savings and ability to manage meals for a growing family.
General user impact – family meal planning
Users report decreased meal anxiety, more meals together, and the ability to plan or adjust meals from anywhere, contributing to consistency and reduced stress.
Macro tracking and recipe organization
Plan to Eat provides automatic macro/nutrition calculations for saved recipes and allows scaling servings, aiding nutrition awareness and meal prep.
Additional Product Information
Product Description
Meal planner, recipe organizer, and automated grocery lists with an online recipe clipper, planning calendar, automated shopping list, and nutrition/macro tracking.
Target Market
Individuals and families seeking to streamline meal planning, recipe collection from the web, and grocery shopping with nutrition awareness.
Unique Value Proposition
An integrated, cross-device platform combining a personal recipe library, meal planning calendar, and automated shopping list with nutrition tracking, available via a free trial and straightforward pricing.
Technical Requirements
Web-based platform with cross-device accessibility (mobile, tablet, desktop); subscription-based access; supports importing recipes and syncing plans across devices
Pricing Model
Free 14-day trial with no credit card required; then $5.95 per month or $49 per year
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