Purdue OWL
Business Profile
Core Value Proposition
Purdue OWL provides online reference materials and services for English writing, including citation guides, cover letters, major-specific writing help, and general writing advice for students, teachers, professionals, and organizations worldwide.
Target Customer
Students, teachers, professionals, and organizations worldwide; on-campus Purdue community of students and faculty
Key Differentiator
Global, long-standing online writing lab offering comprehensive formatting/style guides (APA, MLA), plagiarism avoidance resources, and tutoring options with both online and in-person formats
Implementation Timeline
Not specified; resources are available online with tutoring/session options indicated (in-person, online, or e-tutoring)
Pain Points
- 1Need reliable writing guidance and resources for diverse audiences
- 2Difficulty with citation formats and avoiding plagiarism
- 3Desire for major-specific writing support, business writing, and resume guidance
Key Features
- 1APA Formatting and Style Guide
- 2MLA Formatting and Style Guide
- 3Avoiding Plagiarism
- 4Resume Guide
- 5Writing resources for basic business letters and general writing
Target Customer Industries
Client Results
- 1Development of writing skills across skill levels
- 2Access to guidance on citations, business letters, resumes, and general writing
Competitive Advantages
- 1Global reach and recognition as a writing resource
- 2Comprehensive citation/style guides (APA, MLA)
- 3Wide range of writing resources (resumes, business letters, plagiarism avoidance)
- 4Tutoring options and writing workshops
- 5On-campus and online accessibility
Key Benefits
Additional Product Information
Product Description
An online writing lab offering global reference materials and services to help with English writing, citations, and general writing advice for students, teachers, professionals, and organizations.
Target Market
Students, educators, professionals, and organizations worldwide; Purdue on-campus community
Unique Value Proposition
A globally renowned, comprehensive online writing resource with extensive citation guides, writing help, and tutoring options, plus on-campus support
Technical Requirements
Not specified in content
Pricing Model
Not disclosed in content
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Purdue OWL provides global online writing resources and services for creating citations, writing guidance, and general writing support across students, teachers, professionals, and organizations.
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