RAC Breakdown Cover

Business Profile

Core Value Proposition

RAC Breakdown Cover provides 24/7 roadside assistance and on-the-spot repairs (4/5 fixed on the spot), plus at-home servicing, European cover, and multi-vehicle/fleet options to keep drivers moving.

Target Customer

Private drivers and their households; UK-based vehicle owners; businesses with vehicle fleets (including taxis, delivery, and mobile service professionals); motorbikes and caravans/trailers owners.

Key Differentiator

Patrols fix the majority of breakdowns on the spot (4/5), offers at-home servicing to avoid garages, and combines breakdown cover with optional European coverage, a mobile app (myRAC), and a long-standing heritage (since 1897).

Implementation Timeline

{"Roadside and At Home cover begin on the start date of the policy.","National Recovery and Onward Travel start after 24 hours.","Key Replace, Battery Replace and Tyre Replace cover start 7 days after the start date."}

Pain Points

1Feeling stranded and needing rapid, reliable breakdown assistance.
2Inconvenience of taking a vehicle to a garage for repairs or service.
3Uncertainty about coverage levels, costs, and add-ons (e.g., European cover, Onward Travel, Tyre/Battery/Key Replace).

Key Features

124/7 Roadside Assistance with on-the-spot repairs (4/5 fixed on the spot).
2At-home servicing and repairs (no garage trip required).
3 Four levels of breakdown cover: Basic, Standard, Extra, Complete, plus add-ons like Onward Travel, Tyre/Battery/Key Replace.
4European breakdown cover options (European Rescue or standalone European cover).
5MyRAC app for reporting breakdowns, fuel finder, reminders, and member benefits.

Target Customer Industries

Decision Makers

1Taxi driver
2Driving instructor
3Mobile hairdresser
4Dog groomer
5District nurse / carer

Client Results

156? (not a guaranteed number) – Most breakdowns are fixed on the spot (4/5).
2Up to 40% potential savings advertised on new Standard and Extra cover for 1 person during promotions.
3RAC claims 15 million members and 5-star app-based benefits; customers report quick, helpful service in testimonials.

Competitive Advantages

1Fast on-the-spot repairs for many breakdowns (4/5 fixed on site).
2Flexible, multi-vehicle and business options (Basic to Complete; commercial/fleet variants).
3At-home servicing to avoid garage visits; EV-specific support (EV Boost).
4Competitive offers and price guarantees (e.g., sale pricing and AA price-beat claims).
5Integrated digital experience via the myRAC app and online quoting.

Key Benefits

124/7 Roadside and At-Home assistance

2On-the-spot repairs for most breakdowns

3Flexible levels of coverage (Basic, Standard, Extra, Complete) and add-ons

4European Rescue and standalone European coverage options

5MyRAC app for reporting and savings (fuel, reminders, etc.)

6Fleet/Business options for multiple vehicles

Case Studies & Success Stories

Pat Steele testimonial

Case #1

RAC helped quickly during a busy period; the assistant was cheerful, helpful, and knowledgeable, diagnosing battery issue and providing guidance.

Jonathon Newton testimonial

Case #2

RAC staff finished a breakdown on the A38 (Plymouth) professionally, guiding to a garage and home.

Mrs Drury testimonial

Case #3

RAC arrived within 30 minutes on the M23 northbound with a tyre issue and helped get back on the road safely.

Margarita Toumazou testimonial

Case #4

RAC helped get back on the road quickly and safely after a breakdown; praised Ian & RAC service.

Additional Product Information

Product Description

UK breakdown cover with 24/7 roadside assistance, on-the-spot repairs (4/5 success rate), optional at-home servicing, multi-vehicle and business options, European coverage, and a companion mobile app (myRAC).

Target Market

Private vehicle owners in the UK and businesses with fleets; individuals needing flexible coverage (personal, family, multi-vehicle) and organizations such as taxi operators or mobile service professionals.

Unique Value Proposition

A long-standing provider offering rapid on-site fixes, at-home servicing, European coverage, and a scalable mix of personal and business plans, backed by a dedicated mobile app and a broad member network (15 million+).

Technical Requirements

Online quoting available; MyRAC app used for reporting and reminders; EV-specific support (EV Boost vans); coverage tier starts as per plan; some add-ons start after a waiting period (e.g., 7 days for Tyre/Battery/Key Replace).

Pricing Model

{"Basic From £5.29 a month","Standard From £5.29 a month","Extra From £6.69 a month","Sale promotions: up to 40% off, ending 17/10/25, 10am","Roadside & At Home from £5.29 a month","Business breakdown cover available; terms vary by vehicle count and use"}

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