Raiffeisen Mitgliedschaft
Business Profile
Core Value Proposition
Raiffeisen Mitgliedschaft provides the member with governance rights in a local Raiffeisen Genossenschaft, access to an attractive interest-bearing share certificate, discounted banking products, and the MemberPlus benefits program including leisure perks.
Target Customer
Individuals who want to become part of a local Raiffeisen bank as a cooperative member; youth (YoungMemberPlus) and clubs/associations (Vereinspaket) as potential members or customers; general private banking customers seeking community-based banking benefits.
Key Differentiator
Local bank ownership through a Raiffeisen Genossenschaft, enabling member voting/participation (Mitbestimmung) and regionally tied economic influence, plus bundled perks via MemberPlus and targeted packages for youth and clubs.
Implementation Timeline
Value begins upon drawing the Anteilschein and joining a local Raiffeisenbank; many MemberPlus benefits are accessed via the MemberPlus portal after enrollment, with basic banking services available immediately upon joining.
Pain Points
- 1Lack of voice or governance in a standard bank relationship (no ownership stake or voting rights).
- 2Desire for better value on banking products through preferential terms.
- 3Opportunity to access additional perks and leisure benefits beyond basic banking services.
Key Features
- 1Anteilschein (share certificate) with attractive interest
- 2Mitbestimmung: voting/participation in local Raiffeisenbank
- 3Vorzugskonditionen for bank products
- 4Debit- and credit card in the first year at no cost
- 5MemberPlus benefits program with leisure and lifestyle offers
- 6YoungMemberPlus for youths (inclusive passport to MemberPlus perks)
- 7Vereinspaket for clubs/associations
- 8Raiffeisen TWINT and E-Banking integration
- 9Portal access via MemberPlus for perks
Target Customer Industries
Decision Makers
- 1Verwaltungsrat (board of directors) – governance-related role referenced in context of ownership and participation
Client Results
- 1Participants gain governance influence in their local bank (Mitbestimmung)
- 2Financial yield from the share certificate (Verzinsung)
- 3Discounted bank products and fee advantages
- 4Access to the MemberPlus leisure and cultural benefits
- 5Potential youth and club-specific benefits (YoungMemberPlus, Vereinspaket)
Competitive Advantages
- 1Local ownership and regional governance via a Raiffeisen Genossenschaft structure
- 2Direct participation in business decisions at the local bank
- 3 Attractive interest on ownership (Anteilschein) and discounted banking products
- 4Wide range of bundled perks (MemberPlus) including cultural, travel, and ticket discounts
- 5Tailored options for youth (YoungMemberPlus) and clubs (Vereinspaket)
Key Benefits
Additional Product Information
Product Description
Genossenschaftsmitgliedschaft bei Raiffeisen, die Mitbestimmung, finanzielle Vorteile durch verzinsten Anteilschein, Vorzugskonditionen und das MemberPlus-Vorteilsprogramm bietet; es gibt spezielle Pakete wie YoungMemberPlus und Vereinspaket.
Target Market
Privatkunden/members of Raiffeisen banks, Jugendliche (YoungMemberPlus), Vereine/Organisationen (Vereinspaket), sowie Unternehmen/Geschäftskunden über die Raiffeisen-Gruppe.
Unique Value Proposition
Eine regionale Genossenschaftsbank mit echter Eigentümerstruktur, Mitbestimmungsmöglichkeiten vor Ort und exklusiven MemberPlus-Vorteilen, die Privatkunden, Jugendliche und Vereine attraktiv unterstützt.
Technical Requirements
Mindestanforderungen umfassen das Zeichnen eines Anteilscheins bei der lokalen Raiffeisenbank, anschließend Login- und Nutzungszugang zum MemberPlus-Portal; E-Banking und Zahlungslösungen (TWINT, Debit-/Kreditkarten) unterstützen Banking-Services.
Pricing Model
Pricing nicht ausdrücklich öffentlich angegeben; der Anteilschein bietet Verzinsung; Mitgliedschaft umfasst Vorzugskonditionen; MemberPlus-Extras basieren auf dem Paket (YoungMemberPlus, Vereinspaket) und Zugang zu entsprechenden Angeboten.
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