Real Jardín Botánico CSIC
Business Profile
Core Value Proposition
Real Jardín Botánico CSIC provides a living museum of biodiversity, a research center, and a platform for education and public engagement in Madrid.
Target Customer
{"Public visitors and families","Educators and schools","Researchers and university students","Postgraduate students","Cultural institutions and policymakers"}
Key Differentiator
A historic, 270-year-old institution that operates as a living plant collection with more than 5,500 species, a CSIC research center since 1939, and integrated resources including a library, herbarium, and germplasm banks, complemented by dynamic public programs and digital initiatives.
Implementation Timeline
Not specified; activities and programs appear ongoing with defined event dates (e.g., exhibitions with start/end dates).
Pain Points
- 1Need to improve biodiversity literacy and public understanding of plant science
- 2Need to conserve and provide access to plant biodiversity and germplasm
- 3Need for accessible educational programs, resources, and cultural engagement related to botany
Key Features
- 1Living plant collection with over 5,500 species
- 2Biodiversity research and scientific publications
- 3Educational programs for the general public and schools, plus postgraduate training
- 4Public exhibitions and events
- 5Library (digital access), herbarium, archive, and living science collections; germplasm banks
Target Customer Industries
Decision Makers
- 1Jefe de Prensa y Comunicación (Jesús García Rodrigo)
- 2Responsable de Comunicación Web y Redes Sociales (Marisa Esteban Ruiz)
Client Results
- 1Casi 2000 noticias publicadas desde 2010; alta interacción y alcance en redes sociales
Competitive Advantages
- 1Longstanding history (270-year heritage) and CSIC affiliation ensuring credibility and ongoing research
- 2Integrated ecosystem of living collections, library, herbarium, archive, and germplasm banks
- 3Active public engagement channels (Diario del Jardín Botánico, Podcast) and educational programs
- 4Digital and multimedia resources (library digital, online atlas, etc.)
Key Benefits
Case Studies & Success Stories
Atlas de semillas amenazadas
Online atlas documenting threatened seeds as part of germplasm-banked conservation of Spain's flora.
Bancos de germoplasma: conservando la flora amenazada de España
Germplasm-banks project aimed at preserving Spain's endangered flora.
Additional Product Information
Product Description
A living museum of biodiversity and a CSIC research center in Madrid, combining a vast living plant collection, archives and libraries, germplasm resources, and public education and outreach programs.
Target Market
Public visitors, educators and schools, researchers and students, postgraduate academics, cultural institutions and government bodies interested in biodiversity, conservation, and science communication.
Unique Value Proposition
A 270-year-old, CSIC-affiliated botanical garden that uniquely combines living biodiversity, research excellence, and broad public education with integrated digital resources and germplasm conservation.
Technical Requirements
Not specified in content
Pricing Model
Pricing details not provided in content; mentions of entradas exist but no prices.
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