Royal Ballet and Opera

Business Profile

Core Value Proposition

Royal Ballet and Opera provides access to world-class ballet and opera performances through live on-stage productions, cinema screenings, and a streaming subscription service (Royal Ballet and Opera Stream).

Target Customer

Theatregoers and fans of ballet and opera, families, and online streaming subscribers who want access to performances via live venues, cinemas, and on-demand viewing.

Key Differentiator

Offers integrated multi-channel access to Royal Ballet and Opera productions, including live stage performances, cinema screenings, and online streaming, including co-productions such as Like Water for Chocolate with the American Ballet Theatre and world premieres.

Implementation Timeline

Value delivered immediately upon subscribing or purchasing access; streaming and cinema listings are available per performance calendars.

Pain Points

1Limited access to high-quality ballet and opera beyond physical theatres
2Need for flexible viewing options across streaming and cinema
3Accessibility and information needs for diverse audiences (e.g., subtitles, audio description)

Key Features

1Online streaming library with Royal Ballet and Opera Stream (from £9.99/month)
2In cinemas and Live in cinemas screenings of productions
3On-site experiences and educational programs (Tours, Recitals at Lunch, Live at Lunch, Family Sundays, Workshops)
4Accessibility features (audio described guides, subtitles, visual stories) and accessible information
5Newsletters, donations, and audience engagement tools

Target Customer Industries

Client Results

1Wider audience reach through streaming and cinema screenings
2Enhanced audience engagement and accessibility
3Support for the Royal Opera House's productions and education initiatives

Competitive Advantages

1Multi-channel access (theatre, cinemas, streaming) in one ecosystem
2Access to world premieres and exclusive productions (e.g., new works by Cathy Marston and Justin Peck)
3Strong philanthropic and community support underpinning programming
4Robust accessibility options and audience information

Key Benefits

1Access from anywhere via streaming and cinema screenings

2Wide range of productions and programming, including premieres

3Support for the Royal Opera House and its artists

Additional Product Information

Product Description

A Royal Opera House platform offering world-class ballet and opera productions, with live stage shows, cinema screenings, and streaming access through the Royal Ballet and Opera Stream.

Target Market

Theatregoers, ballet and opera enthusiasts, families, and arts enthusiasts seeking on-demand and live viewing options

Unique Value Proposition

A single source for Royal Ballet and Opera productions across live, cinema, and online formats, including premieres and co-productions, with broad accessibility and community support.

Technical Requirements

Internet connection and a subscription to Royal Ballet and Opera Stream for online content; access to cinema screenings via venues.

Pricing Model

Streaming subscription from £9.99 per month

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