Royal Ballet and Opera
Business Profile
Core Value Proposition
Royal Ballet and Opera provides access to world-class ballet and opera performances through live on-stage productions, cinema screenings, and a streaming subscription service (Royal Ballet and Opera Stream).
Target Customer
Theatregoers and fans of ballet and opera, families, and online streaming subscribers who want access to performances via live venues, cinemas, and on-demand viewing.
Key Differentiator
Offers integrated multi-channel access to Royal Ballet and Opera productions, including live stage performances, cinema screenings, and online streaming, including co-productions such as Like Water for Chocolate with the American Ballet Theatre and world premieres.
Implementation Timeline
Value delivered immediately upon subscribing or purchasing access; streaming and cinema listings are available per performance calendars.
Pain Points
- 1Limited access to high-quality ballet and opera beyond physical theatres
- 2Need for flexible viewing options across streaming and cinema
- 3Accessibility and information needs for diverse audiences (e.g., subtitles, audio description)
Key Features
- 1Online streaming library with Royal Ballet and Opera Stream (from £9.99/month)
- 2In cinemas and Live in cinemas screenings of productions
- 3On-site experiences and educational programs (Tours, Recitals at Lunch, Live at Lunch, Family Sundays, Workshops)
- 4Accessibility features (audio described guides, subtitles, visual stories) and accessible information
- 5Newsletters, donations, and audience engagement tools
Target Customer Industries
Client Results
- 1Wider audience reach through streaming and cinema screenings
- 2Enhanced audience engagement and accessibility
- 3Support for the Royal Opera House's productions and education initiatives
Competitive Advantages
- 1Multi-channel access (theatre, cinemas, streaming) in one ecosystem
- 2Access to world premieres and exclusive productions (e.g., new works by Cathy Marston and Justin Peck)
- 3Strong philanthropic and community support underpinning programming
- 4Robust accessibility options and audience information
Key Benefits
Additional Product Information
Product Description
A Royal Opera House platform offering world-class ballet and opera productions, with live stage shows, cinema screenings, and streaming access through the Royal Ballet and Opera Stream.
Target Market
Theatregoers, ballet and opera enthusiasts, families, and arts enthusiasts seeking on-demand and live viewing options
Unique Value Proposition
A single source for Royal Ballet and Opera productions across live, cinema, and online formats, including premieres and co-productions, with broad accessibility and community support.
Technical Requirements
Internet connection and a subscription to Royal Ballet and Opera Stream for online content; access to cinema screenings via venues.
Pricing Model
Streaming subscription from £9.99 per month
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