Royal Museums Greenwich
Business Profile
Core Value Proposition
Royal Museums Greenwich provides access to four world-class heritage sites (the Royal Observatory Greenwich, Cutty Sark, National Maritime Museum, and the Queenâs House) plus membership and venue hire options, enabling exploration of sea, space, history and creativity.
Target Customer
{"General public visitors and families","Educators and students (school visits, educational programs)","Individual and corporate members","Corporate event organizers and planners (venue hire, events, filming)","Weddings and special occasions clients","Film/TV production teams (filming & photography opportunities)"}
Key Differentiator
Located in a UNESCO World Heritage site (Greenwich Maritime) and comprising four interconnected venues, plus the Peter Harrison Planetarium and Caird Library. Combines maritime, astronomical, art and historic collections with membership, events, and education in a single ecosystem.
Implementation Timeline
Membership benefits are immediate upon joining; direct debit memberships are billed annually; day passes and site tickets are bookable online with immediate or near-term access depending on availability; event inquiries lead to planning and scheduling with the sales team.
Pain Points
- 1Visitors need to plan trips with varying opening times and ticket types across multiple sites
- 2Pricing is site-specific and includes free access for some venues, which can be confusing
- 3For events, corporate and private bookings require coordination with a sales team and external partners (catering, production), with inquiries needed for availability
- 4Some major exhibitions require separate admission regardless of general site entry
Key Features
- 1Multi-site access to Cutty Sark, National Maritime Museum, Queenâs House, Royal Observatory Greenwich
- 2Membership program with benefits (unlimited entry, discounts, exclusive events, and magazine The Wave)
- 3Venue hire for corporate events, weddings, filming, product launches, meetings, and outdoor events
- 4Educational offerings (school trips, workshops, online resources, self-guided tours)
- 5Exhibitions and programmes (Astronomy Photographer of the Year, Pirates exhibition, Caribbean Takeover, etc.)
- 6Planetarium (Peter Harrison Planetarium) and Caird Library & Archive
- 7Online collections and searchable database
- 8Audio guides and maps for planning and accessibility
Target Customer Industries
Decision Makers
- 1Sales team
- 2Membership office
Client Results
- 1Members receive free unlimited entry to the Royal Observatory, Cutty Sark, and exhibitions at the National Maritime Museum, plus exclusive events
- 2Priority booking and exclusive events for members
- 3Discounts on food & drink, and shopping for members
- 4Guest passes available for members to share benefits with others
- 5Positive client feedback for events (example testimonial: 'the event was a great success' and 'went like clockwork')
Competitive Advantages
- 1Integrated access to four major venues within a single organization
- 2UNESCO World Heritage location with distinctive historic and cultural settings
- 3Combination of travel-friendly, education-focused, and event-hosting capabilities
- 4Strong support infrastructure for events (sales team, catering partners, production partners, venue tours)
- 5Rich conservation and library resources (Prince Philip Maritime Collections Centre, Caird Library)
Key Benefits
Case Studies & Success Stories
Corporate event testimonial
A corporate client reported the event as a great success, with no faults in delivery and the day running like clockwork.
Additional Product Information
Product Description
A cultural and heritage organization comprising Cutty Sark, National Maritime Museum, Queenâs House, Royal Observatory Greenwich, and the Peter Harrison Planetarium, offering visitor experiences, education, membership, and venue hire.
Target Market
{"Public visitors and families seeking cultural and educational experiences","Educators and schools seeking field trips and workshops","Businesses and organizations seeking event, filming, or wedding venues","Researchers and researchersâ access via Caird Library and collections"}
Unique Value Proposition
A single organization delivering four world-class venues within a UNESCO World Heritage site, complemented by a national maritime library, conservation facilities, a planetarium, and a comprehensive membership program, enabling broad access to culture, science, and history along with event capabilities.
Technical Requirements
Online booking system for tickets and events; availability of audio guides and downloadable maps; accessibility information provided; membership management via membership@rmg.co.uk and phone support.
Pricing Model
{"site_tickets":{"Cutty Sark":{"Adult":22,"Child":11,"Members":"free"},"National Maritime Museum":{"Entry":"Free"},"Queen's House":{"Entry":"Free"},"Royal Observatory Greenwich":{"Adult":24,"Child":12,"Members":"free"}},"day_pass":{"Adult":38,"Child":19},"special_exhibitions":{"Pirates (National Maritime Museum)":{"Adult":15,"Student":11.25,"Child":7.5}},"membership":{"Annual Direct Debit":{"Single":{"65":"UK pounds"},"Joint":{"85":"UK pounds"},"1 Adult Family":{"75":"UK pounds"},"2 Adult Family":{"95":"UK pounds"}},"Credit/debit card":{"Single":{"75":"UK pounds"},"Joint":{"95":"UK pounds"},"1 Adult Family":{"85":"UK pounds"},"2 Adult Family":{"105":"UK pounds"}},"Guest pass":"35 UK pounds"}}
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