San Francisco Museum of Modern Art (SFMOMA)

Business Profile

Core Value Proposition

San Francisco Museum of Modern Art (SFMOMA) provides access to modern and contemporary art through rotating exhibitions, public programs, a comprehensive membership program, and a spacious, LEED Gold-certified building in San Francisco.

Target Customer

{"General public","Families and kids","Students","Educators","Museum Members","Art enthusiasts"}

Key Differentiator

One of the largest museums of modern and contemporary art in the United States with a LEED Gold-certified building, 45,000 square feet of free public space, and a broad, multi-department program including exhibitions, education, and a range of membership levels.

Implementation Timeline

Immediate value upon engagement: tickets and memberships activated at purchase; exhibitions and programs available on visiting days; some member benefits and previews access occur immediately upon membership enrollment; ongoing value through events and programs.

Pain Points

1Need for high-quality modern and contemporary art experiences for diverse audiences
2Affording access to museum experiences for families, students, and diverse communities
3Desire for ongoing education, community engagement, and exclusive member experiences

Key Features

1Rotating and special exhibitions (e.g., KAWS: FAMILY; Suzanne Jackson; Sheila Hicks); (Re)Constructing History
2Membership program with multiple levels and benefits (admission, previews, discounts, exclusive events)
3Museum Store and dining options; Audio Guide and accessibility resources
4Public programs, family/kids programs, teacher resources; DEI commitment
5Free admission policy for guests 18 and younger; various ticket discounts and group rates

Target Customer Industries

Decision Makers

1Director
2Curator
3Membership Manager
4Marketing Director
5Director of Development

Client Results

1Increased access to art and education
2Recurring revenue from memberships
3Enhanced community engagement
4Exclusive member events and previews
5Public spaces for community use

Competitive Advantages

1Large, diverse collection and rotating exhibitions
2LEED Gold building and extensive public spaces
3Comprehensive membership program with extensive benefits
4Family-friendly access with free admission for youth
5Nationally recognized programs and partnerships (e.g., SECA)

Key Benefits

1Free admission for members and an accompanying guest

2Free admission for 18 and younger

3Discounts on cafe/Steps Coffee and Museum Store purchases

410% off gift memberships and 25% off parking in the SFMOMA garage

5First access to Art Bash tickets and priority ticketing for special exhibitions

6Expedited entry and members-only previews

7Access to SECA and other exclusive programs for certain membership levels

Additional Product Information

Product Description

A major museum of modern and contemporary art in San Francisco offering exhibitions, public programs, a museum store, and a comprehensive membership program.

Target Market

General public, families, students, educators, art lovers, donors

Unique Value Proposition

One of the largest U.S. museums of modern and contemporary art with a LEED Gold-certified building, extensive free public spaces, diverse artworks, and a rich membership program delivering access, exclusives, and community engagement.

Technical Requirements

N/A

Pricing Model

Ticketing: Member – Free; Adult – $30; Senior (65+) – $25; Student – $23; 18 and younger – Free; City passes (e.g., San Francisco CityPASS, Go City) available. Memberships start at $130/year with multiple tiers (Individual, Senior, Dual, Working Artist, Supporter, Contributor, Benefactor, Curators’ Circle, Enthusiast, Director’s Circle, President’s Circle) and include increasing benefits and access. Memberships are nontransferable and expire after one year on the last day of the month of purchase.

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