ServusTV On

Business Profile

Core Value Proposition

ServusTV On provides livestreams, a mediathek (on-demand library), a TV-program guide, and news access.

Target Customer

German-speaking TV viewers and sports fans seeking live streams, on-demand content, program information, and entertainment options (including sports events and magazines).

Key Differentiator

Comprehensive live sports coverage with real-time event listings and scheduling, integrated with an on-demand library and program guide, plus exclusive features for logged-in users; multi-language coverage noted for certain events (e.g., Turkish commentary for WSBK in Spain).

Implementation Timeline

Value available immediately after account creation and login; access to live streams, mediathek, and program information is presented as ongoing features.

Pain Points

1Need a centralized platform to access both live sports and on-demand content in one place.
2Desire for personalized content and easier content management (e.g., saving favorites).
3Requirement for a single source of truth for TV programming and access to exclusive features.

Key Features

1Live TV channels and sports programming (Live Sport section).
2Mediathek – on-demand content library.
3TV-Program – program guide for scheduling.
4User account with personalized features (e.g., save favorites).
5ServusTV On App availability for mobile access and a newsletter option.

Target Customer Industries

Decision Makers

1Head of Digital Media
2CTO
3VP/Director of Content & Partnerships
4Marketing Director
5Content Acquisition Manager

Client Results

1Increased viewer engagement through the ability to save favorites and watch personalized content.
2Access to a wide range of live streams and on-demand content in one platform.
3Centralized scheduling and program information via the TV-Programm feature, plus access to exclusive features for registered users.

Competitive Advantages

1Wide, real-time live sports coverage (e.g., MotoGP, WSBK, Formula One, ATP, UEFA Europa League) within a single platform.
2Combination of Live TV, Mediathek, and TV-Programm in one ecosystem.
3Personalization capabilities tied to a user account ( favoritess, preferences ).
4Availability via web and mobile app (ServusTV On App).
5Notable language support detail for certain events (Turkish commentary for WSBK in Spain).

Key Benefits

1Access to live sports events and real-time programming.

2On-demand library (Mediathek) for catch-up viewing.

3Program guide to plan viewing and scheduling.

4Personalization features (favorites, preferences) after login.

5Multi-platform availability (web and ServusTV On App).

Additional Product Information

Product Description

A streaming service offering livestreams, a mediathek on-demand library, a TV-program guide, and news access, with personalized features for logged-in users.

Target Market

German-speaking TV audiences and sports enthusiasts who want live coverage, on-demand content, and program information, across entertainment and sports genres.

Unique Value Proposition

ServusTV On delivers a one-stop streaming experience combining live sports, on-demand content, and program information backed by Red Bull Media House, with exclusive features for registered users and multi-language event coverage where available.

Technical Requirements

Accessible via web and the ServusTV On App; requires user login to access exclusive personalization features.

Pricing Model

Pricing details are not disclosed in the provided content; the presence of 'Abo' (subscription) hints at a subscription model, but no specific pricing is shown.

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