Sesame Workshop

Business Profile

Core Value Proposition

Sesame Workshop provides education resources, media experiences, and research-backed programs to empower children and families worldwide.

Target Customer

Families and caregivers of young children; childcare providers and educators; health professionals (pediatricians, nurses, and other providers); program administrators and educators seeking professional development.

Key Differentiator

A global nonprofit behind Sesame Street that combines collaborative media content, classroom curricula, caregiver support resources, and research-backed insights, plus professional development offerings and multilingual resources.

Implementation Timeline

Not explicitly stated; value appears through ongoing access to resources, courses, and programs with immediate availability online.

Pain Points

1Need for accessible early childhood education and school readiness resources for diverse families.
2Guidance on healthy digital media use and digital well-being for families.
3Support for addressing tough topics (trauma, divorce, foster care, grief) and emotional well-being in children.
4Access to reliable health, hygiene, and preventive-care information for families and providers.

Key Features

1Resource catalog for families (e.g., ABCs and 123s, Healthy Minds and Bodies, Digital Well-Being, School Readiness, etc.) with printable activities and storybooks.
2Courses and webinars for providers (online professional development) and caregiver support content.
3Printables, videos, and interactive content across topics like health, emotional well-being, and parenting tips.
4Multilingual resources (e.g., resources in Dari, Pashto, Ukrainian) and content addressing diverse family needs.
5Evidence-based and research-informed content; access to research insights and impact-focused materials.

Target Customer Industries

Decision Makers

1Executive Vice President, Revenue & Philanthropy
2Chief Development Officer

Client Results

1Approximately 12 million kids (ages 0–8) in the U.S. watch, play, or listen to Sesame Street content each month.
273% of parents feel Sesame Street helps prepare their child for school.

Competitive Advantages

1Integrated offering that combines media, education curricula, caregiver support, and research.
2Global reach with multilingual resources and region-specific programs.
3Free or low-friction digital resources (printables, videos, storybooks) and professional development options.
4Evidence-informed content and a track record of ongoing program updates and new deployments (e.g., military family support tools).

Key Benefits

1Supports early childhood learning and school readiness

2Guides healthy digital media use and overall well-being

3Provides caregiver-focused tools and printable resources

4Offers professional development for providers and educators

5Delivers multilingual resources to serve diverse families

Additional Product Information

Product Description

A global nonprofit behind Sesame Street that provides education resources, media experiences, and research-backed programs to empower children and families worldwide.

Target Market

Families and caregivers of young children; educators and providers (schools, childcare centers, health providers); organizations seeking family and child support resources and professional development.

Unique Value Proposition

Sesame Workshop uniquely blends trusted Sesame Street media with curricula, caregiver resources, and research-driven insights, delivered globally and translated into multiple languages, plus opportunities for professional development and community programming.

Technical Requirements

Web-based resources accessible via sesameworkshop.org; online courses and webinars; internet access required.

Pricing Model

Donations and giving opportunities; cryptocurrency donations via The Giving Block; matching gifts program; donation amounts suggested (e.g., $25, $50, $100, $500, $1000).

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