Sifted
Business Profile
Core Value Proposition
Sifted provides the latest startup news and analysis on Europe’s founders, investors and operators, backed by the Financial Times.
Target Customer
European startup founders, investors, operators, and professionals seeking in-depth reporting and industry insights about Europe’s startup ecosystem.
Key Differentiator
Backed by the Financial Times; Europe-focused startup coverage with access to Pro premium content, newsletters, briefings, rankings, and data tools.
Implementation Timeline
Value can be realized immediately upon accessing Sifted (daily news updates) and upon subscribing to Sifted Pro for premium content and tools.
Pain Points
- 1Need for reliable, up-to-date Europe-centric startup news and analysis.
- 2Desire for deeper context and exclusive insights beyond some headlines.
- 3Demand for premium, data-driven content and tools (e.g., briefings, rankings, trackers) to inform decisions.
Key Features
- 1News and analysis across multiple startup topics and sectors (e.g., Venture Capital, Fintech, Climate Tech, Deeptech, Healthtech).
- 2Sifted Pro premium content and access to exclusive reporting.
- 3Newsletters and briefings; reports; leaderboards and rankings.
- 4Data tools: Deals Tracker, Investor Tracker, Market Tracker, M&A Tracker.
- 5Community and events: Talks, Podcasts, Summit.
Target Customer Industries
Decision Makers
- 1CEO
- 2Chief Wizard
- 3Senior Vice President - Product
- 4Partner
- 5Senior Account Executive
- 6Fintech reporter
Client Results
- 1Readers stay informed about Europe’s startup ecosystem with in-depth reporting and analysis.
- 2Subscribers gain access to Pro premium content and data tools to support strategic decisions.
- 3Enhanced competitive understanding through rankings, briefs, and trackers.
Competitive Advantages
- 1Financial Times backing provides credibility and reach.
- 2Clear European focus across startups, investors, and operators.
- 3Combination of news, analysis, and data/tools (Deals/Investor/Market trackers, rankings).
Key Benefits
Additional Product Information
Product Description
The latest startup news and analysis from Europe, including Pro premium content and data-driven tools for a European startup audience.
Target Market
European startups, investors, operators, and professionals seeking in-depth startup coverage and analysis.
Unique Value Proposition
Europe-focused startup news platform with Financial Times backing, plus premium Pro content and integrated data/tools for decision-making.
Technical Requirements
Web access; Sifted Pro subscription for premium features; access to newsletters and digital content.
Pricing Model
Subscription-based model; specific pricing not disclosed in the provided content.
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