Sifted

Business Profile

Core Value Proposition

Sifted provides the latest startup news and analysis on Europe’s founders, investors and operators, backed by the Financial Times.

Target Customer

European startup founders, investors, operators, and professionals seeking in-depth reporting and industry insights about Europe’s startup ecosystem.

Key Differentiator

Backed by the Financial Times; Europe-focused startup coverage with access to Pro premium content, newsletters, briefings, rankings, and data tools.

Implementation Timeline

Value can be realized immediately upon accessing Sifted (daily news updates) and upon subscribing to Sifted Pro for premium content and tools.

Pain Points

1Need for reliable, up-to-date Europe-centric startup news and analysis.
2Desire for deeper context and exclusive insights beyond some headlines.
3Demand for premium, data-driven content and tools (e.g., briefings, rankings, trackers) to inform decisions.

Key Features

1News and analysis across multiple startup topics and sectors (e.g., Venture Capital, Fintech, Climate Tech, Deeptech, Healthtech).
2Sifted Pro premium content and access to exclusive reporting.
3Newsletters and briefings; reports; leaderboards and rankings.
4Data tools: Deals Tracker, Investor Tracker, Market Tracker, M&A Tracker.
5Community and events: Talks, Podcasts, Summit.

Target Customer Industries

Decision Makers

1CEO
2Chief Wizard
3Senior Vice President - Product
4Partner
5Senior Account Executive
6Fintech reporter

Client Results

1Readers stay informed about Europe’s startup ecosystem with in-depth reporting and analysis.
2Subscribers gain access to Pro premium content and data tools to support strategic decisions.
3Enhanced competitive understanding through rankings, briefs, and trackers.

Competitive Advantages

1Financial Times backing provides credibility and reach.
2Clear European focus across startups, investors, and operators.
3Combination of news, analysis, and data/tools (Deals/Investor/Market trackers, rankings).

Key Benefits

1Up-to-date coverage of Europe’s startup scene

2In-depth analysis and exclusive reporting

3Access to Pro premium content and practical tools (briefings, rankings, trackers)

4Community events and multimedia content (talks, podcasts, summit)

Additional Product Information

Product Description

The latest startup news and analysis from Europe, including Pro premium content and data-driven tools for a European startup audience.

Target Market

European startups, investors, operators, and professionals seeking in-depth startup coverage and analysis.

Unique Value Proposition

Europe-focused startup news platform with Financial Times backing, plus premium Pro content and integrated data/tools for decision-making.

Technical Requirements

Web access; Sifted Pro subscription for premium features; access to newsletters and digital content.

Pricing Model

Subscription-based model; specific pricing not disclosed in the provided content.

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