SmartCompany
Business Profile
Core Value Proposition
SmartCompany provides breaking news, advice and opinion for Australian entrepreneurs
Target Customer
Startup founders, small business owners, and business leaders in Australia
Key Differentiator
Australian-focused, free online publication offering a broad mix of news, analysis, advice, events and partner content, including industry awards
Implementation Timeline
Not specified in content
Pain Points
- 1Need up-to-date news and analysis to inform strategic decisions for Australian businesses
- 2Access to practical business advice across startups, tax, finance and growth areas
- 3Access to events, training and resources to grow and fund a business
Key Features
- 1News and analysis across startups, finance, economy, artificial intelligence and more
- 2Exclusive pieces and opinion from reporters and editors
- 3Smart50 Awards coverage and category finalists
- 4Events and training listings and webinars
- 5Partner content and industry insights
Target Customer Industries
Decision Makers
- 1Founder
Client Results
- 1Readers can build sharper instincts and better strategy by learning from Australia’s smartest business minds
- 2Provides insights to improve decision making and growth strategies
- 3Offers visibility into funding and growth opportunities via case studies and reports
Competitive Advantages
- 1Free access to news and resources
- 2Australian-focused coverage for entrepreneurs
- 3Diverse content including news, analysis, events, awards and exclusive stories
- 4Regular coverage of funding rounds and startup success stories
Key Benefits
Case Studies & Success Stories
Me&u wants to help diners find the best Spots to eat with new social dining app
SmartCompany Exclusive feature on the startup Me&u and its social dining app
Smart50 sustainability: Calyx and Goterra prove green business is big business
Sustainability-focused success story highlighting two Smart50 alumni Calyx and Goterra
GXE raises $3.3 million to help solve pain points for fund managers
Funding round for a fintech solution aiding fund managers
Inaam raises $500,000 for impact investment platform (that doesn’t greenwash)
Funding for an impact investing platform
Conry Tech raises $3 million for its Australian-made air conditioner
Funding for an Australian-made air conditioning startup
Optimaze raises $3 million to help businesses save billions in cloud costs
Funding to help businesses optimize cloud costs
Additional Product Information
Product Description
Online publication delivering breaking news, analysis, and resources for Australian entrepreneurs and business leaders
Target Market
Australian startup founders, small and medium business owners and business managers
Unique Value Proposition
Australian-focused, free access to a wide network of news, analysis, events and resources for entrepreneurs
Technical Requirements
Not specified in content
Pricing Model
Free access with option to subscribe for unlimited access
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