Smithsonian American Art Museum and Renwick Gallery
Business Profile
Core Value Proposition
Smithsonian American Art Museum and Renwick Gallery provides access to American art across four centuries through free admission, dynamic exhibitions, education programs, and robust research resources.
Target Customer
{"General public / museum visitors","Educators and K-12 teachers","Students and lifelong learners","Researchers and scholars","Families and community groups"}
Key Differentiator
National flagship museum for American art and craft with two locations (SAAM and Renwick Gallery), free admission, broad education and research offerings, and extensive accessibility programs.
Implementation Timeline
Value is available immediately upon visiting (same-day access to exhibitions and programs); ongoing value through education resources, research centers, and upcoming exhibitions.
Pain Points
- 1Galleries for 18th to early 20th century art are temporarily closed until Summer 2026, affecting certain viewing options.
- 2Visitors may need up-to-date planning details (hours, planning guidance, accessibility) and adherence to visitor guidelines.
- 3Security screenings, bag restrictions, and limited on-site storage may impact visit logistics.
Key Features
- 1Plan Your Visit and visitor guidelines for SAAM and Renwick Gallery
- 2Exhibitions: Current, Upcoming, Traveling, and Past Exhibitions
- 3Extensive Education resources for K-12 and lifelong learners
- 4Research resources including Nam June Paik Archive, Collection Photograph Study Collection, and more
- 5Audio guides and accessibility programs (ASL tours, dementia programs, verbal description tours)
- 6Free admission at both locations
- 7Online collections search, educational resources, and newsletters
Target Customer Industries
Decision Makers
- 1Acting Director
- 2Curator
Client Results
- 1Increased access to a broad, inclusive collection of American art
- 2Enhanced learning through K-12 and lifelong education programs
- 3Robust research resources and archival access for scholars and researchers
Competitive Advantages
- 1Free admission for both SAAM and Renwick Gallery
- 2Two locations offering complementary focuses (broad American art and contemporary craft)
- 3Extensive education and outreach programs for diverse audiences
- 4Strong research resources and archives for scholars
- 5Accessible programs and multiple language/audio options
Key Benefits
Case Studies & Success Stories
Making Quilts and Preserving Black History
Carolyn Mazloomi discusses the importance of art and community in her life (featured resource/story).
Additional Product Information
Product Description
A national flagship museum for American art and craft, comprising SAAM and the Renwick Gallery, offering free admission, exhibitions, education programs, accessibility services, and extensive research resources.
Target Market
Public visitors, educators, students, researchers, and families seeking access to American art, education programs, and research materials
Unique Value Proposition
Free, accessible access to a vast, four-century span of American art with integrated education, research resources, and multi-location experiences curated to engage diverse audiences.
Technical Requirements
Audio guides available in multiple languages; accessibility features (ASL tours, dementia programs, verbal description tours); online search tools for artworks and resources
Pricing Model
Free admission
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