Solo by MYOB
Business Profile
Core Value Proposition
Solo by MYOB provides an all-in-one, mobile-first platform that helps sole operators manage invoicing, banking, expenses, and payments on the go, with integrated tax/ GST tracking and optional payroll capabilities.
Target Customer
{"Sole operators","Small businesses","Medium and large businesses","Accountants and bookkeepers"}
Key Differentiator
Integrated, mobile-first ecosystem combining invoicing, accounting, payroll, banking (Solo Money), and payments within a single platform, plus access to an extensive app ecosystem (350+ apps) and features like Tap to Pay; flexible pricing with no lock-in contracts.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Spreadsheet chaos and switching between multiple apps for core business tasks
- 2Administrative and bookkeeping overhead from managing banking, invoicing, and expenses across separate tools
- 3Cash flow visibility and timely payments, plus GST/tax/payroll management challenges
Key Features
- 1Invoicing and payments
- 2Banking and payments via Solo Money
- 3Timesheets and payroll
- 4Inventory management and stock tracking
- 5Financial reporting and cash flow management
- 6Tax management and GST tracking
- 7Connect tools and integrate 350+ apps
- 8Tap to Pay for on-device payments
Target Customer Industries
Decision Makers
- 1Accountants
- 2Bookkeepers
- 3Small business owners / sole operators
Client Results
- 1Customers growing from side-hustles to global eCommerce retailers
- 2Improved financial management and budgeting for construction and design-focused businesses
- 3Faster payments and improved cash flow through online payments and Tap to Pay
- 4Reduced admin time by consolidating tasks into a single platform
Competitive Advantages
- 1All-in-one platform consolidating core business functions (invoicing, accounting, banking, payroll, inventory, reporting)
- 2Mobile-first Solo app with integrated banking (Solo Money) and payments
- 3Tap to Pay and online payments to accelerate cash flow
- 4Flexible pricing with no lock-in contracts
- 5Extensive ecosystem with 350+ apps
Key Benefits
Case Studies & Success Stories
Cardigang case study
Scaled from side hustle to global eCommerce retailer using MYOB
Cat and Morgan case study
Scaled their business from side hustle to global eCommerce retailer
Multi Dwell Developments case study
Built their construction business on foundations of solid financial management with MYOB
Hegi Design House case study
Leveled up their startup by simplifying and automating daily admin tasks with MYOB
Additional Product Information
Product Description
The all-in-one mobile app for sole operators to manage invoicing, banking, expenses, and payments on the go; includes Solo Money bank account, automated tax tracking, and online payments. Pricing shown as $12 for 12 months with yearly options available.
Target Market
Sole operators and freelancers; small to medium businesses seeking on-the-go admin, banking and payments
Unique Value Proposition
An integrated, mobile-first platform that unifies invoicing, accounting, banking, payroll, and payments for sole operators and small businesses, reducing the need to switch between apps
Technical Requirements
Solo is 100% app-based (iOS/Android) for sole operators; Solo Money bank account available; ability to connect up to 2 existing bank accounts; requires purchasing a Solo subscription via MYOB website; standard access via My Account for management
Pricing Model
Intro pricing: Solo $12 for 12 months; after the offer period, price shown as $99/year; monthly and annual options available
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