South Carolina ETV (SCETV)
Business Profile
Core Value Proposition
South Carolina ETV (SCETV) informs and connects citizens through television, radio, and the web.
Target Customer
Residents of South Carolina; educators and students; families and community members; public media viewers/listeners; government and nonprofit partners.
Key Differentiator
SCETV combines state-focused public media with robust educational resources, local programs, and unique initiatives like the NextLens Online Film Festival and the SCETV Passport on-demand library, all integrated with PBS content.
Implementation Timeline
Immediate access upon membership or service enrollment (SCETV Passport and live streams).
Pain Points
- 1Limited access to high-quality educational programming and professional learning for teachers and schools.
- 2Need for reliable local news, public affairs, and weather information for the state.
- 3Demand for flexible, on-demand access to PBS/SCETV content and engaging regional programming.
Key Features
- 1Live TV and radio schedules with watch/live options.
- 2On-demand streaming via SCETV Passport (access on smart TV, computer, tablet, or smartphone).
- 3Educational resources and professional learning for agencies and school districts.
- 4NextLens Online Film Festival for aspiring South Carolina filmmakers.
- 5Community engagement and workforce development programs (internships, events, quizzes).
Target Customer Industries
Client Results
- 1Increased access to educational content and teacher professional development.
- 2Wider audience access to local and PBS programming via live and on-demand formats.
- 3Support for aspiring filmmakers and local creative talent through NextLens.
- 4Enhanced community engagement and workforce development opportunities.
Competitive Advantages
- 1Locally focused content and state-wide public media presence in South Carolina.
- 2Combination of traditional TV/radio with online and on-demand platforms.
- 3Unique programs like NextLens that support local creators and film exposure.
- 4Accessible educational resources and partnerships for schools and districts.
- 5Membership-based access to a large on-demand library (SCETV Passport).
Key Benefits
Additional Product Information
Product Description
A statewide public media network providing television, radio, and web content, including educational resources, local news, public affairs, and on-demand streaming.
Target Market
South Carolina residents, educators, students, families, public media consumers, and government/community partners.
Unique Value Proposition
Public, trusted, locally focused media that combines educational resources, local storytelling, and on-demand access with PBS content, plus opportunities for local creators through NextLens.
Technical Requirements
Internet connectivity for streaming; SCETV Passport access on smart TV, computer, tablet, or smartphone; membership may be required for Passport access.
Pricing Model
SCETV Passport access is a benefit of membership; join at the $75 level or higher to access Passport's on-demand library.
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