Spherical Platform (Spherical Data Collaboration Platform)

Business Profile

Core Value Proposition

Spherical Platform provides data orchestration, enrichment, insights, and activation capabilities to help marketers connect, enrich, and activate audience data for addressable advertising performance.

Target Customer

Digital marketers, marketing teams at brands and agencies, data scientists/analysts involved in audience development and activation.

Key Differentiator

A data collaboration platform with built-in private marketplaces (Curated Marketplaces) and Lotame Data Exchange (LDX), extensive interoperability (100+ connections) across SSPs/DSPs, ad servers, social platforms, CDPs, data warehouses and more, plus privacy-safe collaboration and cookieless addressability for scalable cross-channel activation.

Implementation Timeline

Not specified in the provided content

Pain Points

1Fragmented and siloed first- and third-party data across online and offline channels
2Difficulty onboarding and activating first-party data at scale while maintaining privacy
3Need for cross-channel, data-driven audience insights and efficient, real-time optimization

Key Features

1Audience Creation & Modeling
2Audience Enrichment
3Audience Insights
4Identity Resolution & Activation
5First-Party Data Onboarding & Management

Target Customer Industries

Decision Makers

1Senior Director, Data Science & Analytics
2Digital Marketing Director

Client Results

1Bridge the first-party data gap and develop targeted strategies to efficiently drive audience engagement (Eggland's Best)
2Improve advertising performance and minimize media waste through intuitive audience building and data activation (DEPT)
3Enable KFC to reach new audiences in CTV using LDX custom segments (case study highlighted)

Competitive Advantages

1Interoperability with 100+ connections across adtech and data ecosystems
2Cookieless, privacy-safe audience collaboration and activation
3Private marketplace capabilities via Curated Marketplaces and access to Lotame Data Exchange
4End-to-end data onboarding, enrichment, and activation across multiple channels
5Real-time optimization and scalable, data-driven audience insights

Key Benefits

1Unified, addressable audiences across web, mobile, social, and CTV

2Access to trusted data marketplaces and partner data for richer targeting

3Privacy-centric data collaboration with identity resolution across channels

4Scalability and real-time optimization to meet advertising KPIs

5Low-friction activation through broad platform integrations

Case Studies & Success Stories

KFC reaches new audiences in CTV with LDX custom segments

Case #1

Demonstrates activation of Lotame Data Exchange (LDX) segments to reach new audiences on connected TV.

Eggland’s Best bridges first-party data gaps with Spherical Platform

Case #2

Eggland’s Best describes how Spherical helps bridge first-party data gaps and develop targeted strategies to efficiently drive audience engagement.

DEPT leverages Spherical Platform for onboarding and audience building

Case #3

Agency case highlighting onboarding and management of first-party data and building audiences, with notes on improved performance and reduced media waste.

Additional Product Information

Product Description

A data collaboration platform that enables orchestration, enrichment, insights, and activation of audience data to drive unlimited addressability and advertising performance, with Curated Marketplaces and Lotame Data Exchange integration.

Target Market

Digital marketing teams, brands, and advertising agencies seeking to unify and activate data across channels.

Unique Value Proposition

Lotame’s Spherical Platform combines comprehensive data collaboration (data onboarding, enrichment, insights) with a broad ecosystem (Curated Marketplaces, LDX) and wide interoperability, enabling cookieless, privacy-safe, cross-channel audience activation at scale.

Technical Requirements

Interoperable with a wide range of tech stack components: SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, personalization and measurement platforms, clean rooms, and more.

Pricing Model

Value-Based Pricing with Flexible bid guidance; designed to include marketplace fees and minimize additional data/tech costs

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