Business Profile
Spherical Platform provides data orchestration, enrichment, insights, and activation capabilities to help marketers connect, enrich, and activate audience data for addressable advertising performance.
Digital marketers, marketing teams at brands and agencies, data scientists/analysts involved in audience development and activation.
A data collaboration platform with built-in private marketplaces (Curated Marketplaces) and Lotame Data Exchange (LDX), extensive interoperability (100+ connections) across SSPs/DSPs, ad servers, social platforms, CDPs, data warehouses and more, plus privacy-safe collaboration and cookieless addressability for scalable cross-channel activation.
Not specified in the provided content
Demonstrates activation of Lotame Data Exchange (LDX) segments to reach new audiences on connected TV.
Eggland’s Best describes how Spherical helps bridge first-party data gaps and develop targeted strategies to efficiently drive audience engagement.
Agency case highlighting onboarding and management of first-party data and building audiences, with notes on improved performance and reduced media waste.
A data collaboration platform that enables orchestration, enrichment, insights, and activation of audience data to drive unlimited addressability and advertising performance, with Curated Marketplaces and Lotame Data Exchange integration.
Digital marketing teams, brands, and advertising agencies seeking to unify and activate data across channels.
Lotame’s Spherical Platform combines comprehensive data collaboration (data onboarding, enrichment, insights) with a broad ecosystem (Curated Marketplaces, LDX) and wide interoperability, enabling cookieless, privacy-safe, cross-channel audience activation at scale.
Interoperable with a wide range of tech stack components: SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, personalization and measurement platforms, clean rooms, and more.
Value-Based Pricing with Flexible bid guidance; designed to include marketplace fees and minimize additional data/tech costs
Based on matching: problems solved, target roles, key features, industries
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