Spherical Platform (Spherical Data Collaboration Platform)
Business Profile
Core Value Proposition
Spherical Platform provides data orchestration, enrichment, insights, and activation capabilities to help marketers connect, enrich, and activate audience data for addressable advertising performance.
Target Customer
Digital marketers, marketing teams at brands and agencies, data scientists/analysts involved in audience development and activation.
Key Differentiator
A data collaboration platform with built-in private marketplaces (Curated Marketplaces) and Lotame Data Exchange (LDX), extensive interoperability (100+ connections) across SSPs/DSPs, ad servers, social platforms, CDPs, data warehouses and more, plus privacy-safe collaboration and cookieless addressability for scalable cross-channel activation.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Fragmented and siloed first- and third-party data across online and offline channels
- 2Difficulty onboarding and activating first-party data at scale while maintaining privacy
- 3Need for cross-channel, data-driven audience insights and efficient, real-time optimization
Key Features
- 1Audience Creation & Modeling
- 2Audience Enrichment
- 3Audience Insights
- 4Identity Resolution & Activation
- 5First-Party Data Onboarding & Management
Target Customer Industries
Decision Makers
- 1Senior Director, Data Science & Analytics
- 2Digital Marketing Director
Client Results
- 1Bridge the first-party data gap and develop targeted strategies to efficiently drive audience engagement (Eggland's Best)
- 2Improve advertising performance and minimize media waste through intuitive audience building and data activation (DEPT)
- 3Enable KFC to reach new audiences in CTV using LDX custom segments (case study highlighted)
Competitive Advantages
- 1Interoperability with 100+ connections across adtech and data ecosystems
- 2Cookieless, privacy-safe audience collaboration and activation
- 3Private marketplace capabilities via Curated Marketplaces and access to Lotame Data Exchange
- 4End-to-end data onboarding, enrichment, and activation across multiple channels
- 5Real-time optimization and scalable, data-driven audience insights
Key Benefits
Case Studies & Success Stories
KFC reaches new audiences in CTV with LDX custom segments
Demonstrates activation of Lotame Data Exchange (LDX) segments to reach new audiences on connected TV.
Eggland’s Best bridges first-party data gaps with Spherical Platform
Eggland’s Best describes how Spherical helps bridge first-party data gaps and develop targeted strategies to efficiently drive audience engagement.
DEPT leverages Spherical Platform for onboarding and audience building
Agency case highlighting onboarding and management of first-party data and building audiences, with notes on improved performance and reduced media waste.
Additional Product Information
Product Description
A data collaboration platform that enables orchestration, enrichment, insights, and activation of audience data to drive unlimited addressability and advertising performance, with Curated Marketplaces and Lotame Data Exchange integration.
Target Market
Digital marketing teams, brands, and advertising agencies seeking to unify and activate data across channels.
Unique Value Proposition
Lotame’s Spherical Platform combines comprehensive data collaboration (data onboarding, enrichment, insights) with a broad ecosystem (Curated Marketplaces, LDX) and wide interoperability, enabling cookieless, privacy-safe, cross-channel audience activation at scale.
Technical Requirements
Interoperable with a wide range of tech stack components: SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, personalization and measurement platforms, clean rooms, and more.
Pricing Model
Value-Based Pricing with Flexible bid guidance; designed to include marketplace fees and minimize additional data/tech costs
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