Aryel
Business Profile
Core Value Proposition
Aryel provides immersive AR/3D ad creatives and an integrated platform to help brands and agencies create, distribute, and measure high-impact ads across premium publishers and channels.
Target Customer
Advertisers, Creative & Media Agencies, and Publishers seeking immersive ad formats and data-driven insights
Key Differentiator
GenAI-powered media planning and privacy-by-design first-party data, combined with a wide range of immersive ad formats and native integrations across major ad servers and DSPs
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty delivering immersive, attention-grabbing ads that drive engagement across multiple channels
- 2Lack of real-time analytics on audience emotional response and product attention to optimize campaigns
- 3Need for seamless integration with existing ad tech stack and premium placements
Key Features
- 1Creatives: a range of 3D/AR/VR ad formats (360 Expandable, AR Advergames, AR Quizzes, Camera Effects, 3D Shapes, High Impact 2D, Wearable Ads, etc.)
- 2AI Insights: emotion metrics, facial features, product attention spots, data enrichment
- 3Sonar: real-time audience targeting on premium placements with archetypal insights
- 4Aryel+: In-Chat Ads and integrations with major ad servers/DSPs/SSPs
- 5GenAI-powered media plans for behavior, emotions, and demographics
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2VP of Marketing
- 3Head of Creative/Media
- 4Digital Marketing Director
Client Results
- 1Increased engagement with case examples (e.g., Marcolin 20% engagement; Coop AR 17.3% engagement; Nissan JUKE 12x CTR vs standard display ads; Pavesini 34.7% interaction rate)
- 2Nissan JUKE immersive ads achieved 12x higher CTR and 31s dwell time
- 3Pavesini Beach mini-game achieved 34.7% interaction rate and 9x higher CTR vs video ads
Competitive Advantages
- 1Wide range of immersive formats designed to capture attention and drive action
- 2AI Insights providing emotion metrics, facial features, and product attention spots
- 3Strong integration with premium publishers and 100+ integrations with ad servers, DSPs, and SSPs
- 4Privacy-by-design approach with first-party data and GDPR compliance, aligned with IAB Transparency and Consent Framework
Key Benefits
Case Studies & Success Stories
Coop stuns audiences with AR – 17.3% engagement rate
3D cards featuring the new branded Pet Food line; 17.3% engagement rate
Marcolin achieves 20% engagement rate with Aryel's Virtual Try-On Ads
Leading eyewear brand; +20% engagement; 19s average dwell time; +44% engagement vs Aryel’s benchmarks
Nissan JUKE – 12x higher CTR with immersive 360 Ads
JUKE Full Hybrid interior exploration; 12x CTR vs standard display ads; 31s average dwell time
Pavesini – 34.7% interaction rate
Pave Beach summer campaign; 34.7% interactions; 9x higher CTR vs video ads
Additional Product Information
Product Description
Aryel is a platform for creating, distributing, and measuring immersive AR/3D ad experiences, featuring AI-powered insights, Sonar targeting, and integrations with major ad servers and DSPs.
Target Market
Brands and agencies seeking immersive ads and data-driven optimization across premium publishers and channels
Unique Value Proposition
Combines immersive AR/3D creatives, AI-driven insights, and broad channel integrations with privacy-by-design first-party data, enabling end-to-end campaign creation, deployment, and optimization
Technical Requirements
100% compatible with major Ad Servers, DSPs, and SSPs; supports camera-enabled AR experiences; AI Insights relies on first-party data with privacy-by-design approach
Pricing Model
Not specified
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