Sportico
Business Profile
Core Value Proposition
Sportico provides news and analysis on the business of sports for professionals.
Target Customer
Sports industry professionals including executives, teams and leagues, investors, sponsors, and analysts seeking authoritative coverage of sports business.
Key Differentiator
Dedicated, credible sports business coverage with valuations, analysis, newsletters, and live events; backed by Penske Media Corporation; launched in 2020 as a specialized resource for the industry.
Implementation Timeline
Not specified in the content; implied immediate access upon subscription/engagement.
Pain Points
- 1Lack of a single source for high-quality, industry-focused sports business news and insights.
- 2Need for current, data-driven franchise/team valuations and market metrics.
- 3Desire for ongoing engagement channels (newsletters and events) to inform decision-making and networks.
Key Features
- 1News articles and in-depth analysis across leagues, finance, law, media, and valuations.
- 2Valuation data and reports (e.g., team values and club valuations such as NHL Team Values 2025).
- 3Newsletters and podcasts (e.g., Sporticast, The Kicker, The Morning Lead).
- 4Events and live engagement opportunities (Sportico events in NYC and other programs).
Decision Makers
- 1Commissioner
Client Results
- 1Access to valuations and market data for sports franchises and clubs.
- 2Up-to-date news and analysis to inform business decisions in sports.
- 3Regular newsletters and events that support industry networking and knowledge sharing.
Competitive Advantages
- 1Industry-focused coverage specifically for the business of sports since 2020.
- 2Valuations and market data integrated with news and analysis.
- 3 backed by Penske Media Corporation, with newsletters and events as part of the offering.
Key Benefits
Additional Product Information
Product Description
Sportico is a news and analysis platform focused on the business of sports, delivering headlines, analysis, valuations, newsletters, and live events. It was launched in June 2020 and is part of Penske Media Corporation.
Target Market
Sports industry professionals including teams, leagues, executives, investors, and sponsors seeking business-focused sports coverage.
Unique Value Proposition
A dedicated, data-rich, industry-specific resource offering news, analysis, and valuations for the business of sports, complemented by newsletters and live events within a major media ecosystem.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content; subscription is referenced.
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