SportingSmiles Custom Dental Products
Business Profile
Core Value Proposition
SportingSmiles provides custom dental products (retainers, whitening trays, night guards, and sports mouthguards) crafted in a USA lab and shipped to consumers at about half the cost of the dentist, supported by an at-home impression kit and a 3-step process.
Target Customer
{"Individuals seeking affordable, custom dental devices for personal use","Athletes needing custom mouthguards","Parents purchasing dental products for children","People who want to avoid in-office dental visits"}
Key Differentiator
Patented at-home impression kit with a 3-step process, in-house US lab producing custom retainers and mouthguards, lifetime digital impression storage option, and price advantage over traditional dental providers.
Implementation Timeline
Impression kit to ship back and product delivered in as little as two weeks for retainers; typical process includes kit, impression, lab fabrication, and shipping back.
Pain Points
- 1High cost of traditional dentist-made retainers, whitening trays, and night guards
- 2Inconvenience of in-person dental visits and laboratory impressions
- 3Need for a comfortable, custom-fit mouthguard or retainer without bulky OTC options
Key Features
- 1Patented at-home impression kit and a 10-minute impression process
- 2Custom dental products crafted in a professional lab (3D impression/3D scans available)
- 3Wide product range: teeth retainers, whitening trays, night guards, and sports mouthguards (including NBA-grade options)
- 4Free US shipping and 90-day warranty on select products
- 5Life-long storage options for digital impressions; physical impressions kept on file for a year
- 6Reorder savings and subscription options
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Significant cost savings compared with dentist-made retainers (over 50%).
- 2At-home process delivers custom-fit products without dental visits.
- 3Customers report good fit and durability (testimonials).
Competitive Advantages
- 1Cost savings: typically half the cost of dentist-made products
- 2Convenience: home impression kit and doorstep delivery
- 3Made in the USA with professional lab technicians
- 43-step process and 1M+ customers trusted since 2009
- 5Free shipping in the U.S. and warranty coverage
Key Benefits
Case Studies & Success Stories
Amber (Charlotte, NC) – Retainer replacement after dog incident
Dog ate retainer; replacement received in under two weeks and fit perfectly.
Brandon (Ann Arbor, MI) – Cost savings vs dentist
Dentist quote over $500; SportingSmiles saved almost $400 and the retainers were well-regarded.
Marcello (Orlando, FL) – Family retainer needs
Used by wife and daughter; opted for SportingSmiles and reported savings.
LeGarrette (Madison, FL) – Sports mouth guard durability
Reported that mouth guard fit well across football and basketball seasons.
Thylan (Chicago, IL) – Easy process and perfect fit
Described the process as easy; new clear retainers were perfect.
Noorie (Wauwatosa, WI) – Fitness/martial arts use
Mouth guard for kickboxing; described as protected and comfortable.
Additional Product Information
Product Description
Online dental lab offering custom teeth retainers, whitening trays, night guards, and sports mouthguards; uses a patented at-home impression kit; ships nationwide in the USA; priced to be significantly lower than traditional dentist-provided products; Made in the USA.
Target Market
Individuals seeking affordable, custom dental devices for personal use; athletes needing custom mouthguards; families seeking convenient at-home dental solutions.
Unique Value Proposition
At-home impression kit and 3-step process to produce custom dental products at roughly half the dentist price, with USA-made lab production and digital impression storage.
Technical Requirements
Patented impression kit; 10-minute impression; pre-paid return shipping; lab fabrication and shipping back; option for 3D impression scan; digital impression storage
Pricing Model
{"Essix Plus Clear Teeth Retainers: $140.00 with 4.4 rating; free US shipping; 90-day warranty","Flexible Night Guard: $105.00; free shipping; 90-day warranty","Ultimate Retainer Bundle: $265.00; includes two sets of retainers and whitening trays; 3D impression scan","Retainer Subscription (1mm thick): $90 – $135; includes reorder for life","Emergency Retainers: $345.00","Retainers From Your Own Molds: $130 – $175"}
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