SpotHero
Business Profile
Core Value Proposition
SpotHero provides a parking reservation service that lets drivers find, book, and pay for hourly, monthly, airport, and event parking across thousands of lots and garages in North America, with a 100% guarantee and an instant prepaid Parking Pass.
Target Customer
Individual drivers seeking convenient parking near work, home, airports, or events; businesses needing to manage employee parking (SpotHero for Business) and corporate parking programs (Business Profiles, expense tools).
Key Differentiator
Guaranteed parking at the price paid (Parking Guarantee) with an instant prepaid Parking Pass, plus a large network across 400+ cities, plus dedicated business features like Company/Business Profiles and expense tools.
Implementation Timeline
Parking Pass delivered instantly upon booking; reservations can be made up to six weeks in advance (up to 364 days for some airport spots).
Pain Points
- 1Difficulty finding a guaranteed parking space close to a destination
- 2Unclear or fluctuating drive-up prices and on-site payment hassles
- 3Managing parking for employees or events and tracking expenses
Key Features
- 1Search and compare prices at thousands of parking facilities across North America
- 2Instant prepaid Parking Pass delivered by email or in-app after booking
- 3Event Parking and Monthly Parking options
- 4Apple CarPlay integration for hands-free finding/book parking
- 5SpotHero for Business with Business Profiles and expense tools
Target Customer Industries
Client Results
- 190M+ cars parked (SpotHero has parked over 90 million cars)
- 24.8/5 App Store rating
- 3Instant Parking Pass after booking
- 4Savings potential via Commuter Benefits (up to 40% on commute)
Competitive Advantages
- 1Parking Guarantee: price and space guarantee or money back
- 2Upfront pricing with taxes/fees included at checkout
- 3Wide network across 400+ cities in the US and Canada
- 4Dedicated customer support available 7 days a week
- 5Business-focused features for companies (Business Profiles, expense tools)
Key Benefits
Additional Product Information
Product Description
SpotHero is a parking reservation service that helps users find, book, and pay for hourly, monthly, airport, and event parking at thousands of lots and garages across North America, with an instant prepaid Parking Pass and a performance-backed guarantee.
Target Market
Drivers seeking reliable parking solutions across North America and businesses seeking to simplify employee parking management and expense tracking.
Unique Value Proposition
SpotHero uniquely combines guaranteed parking and upfront pricing with a vast network of locations, plus specialized business features for corporate parking and expense management.
Technical Requirements
SpotHero supports mobile app usage (including Apple CarPlay) and web access; Parking Passes are delivered by email or in-app after booking; QR code/vehicle information may be used for entry, depending on location.
Pricing Model
Upfront prepaid reservations with a price that includes taxes/fees; discounts may apply to drive-up rates; cancellations allowed up to the start time for a full refund; pricing and availability vary by location.
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