Sulekha US
Business Profile
Core Value Proposition
Sulekha US provides a local marketplace that connects users with Indian events, roommates, day care, IT training, classifieds, jobs, and a broad range of local services in the USA.
Target Customer
Indian diaspora and families in the United States seeking events, housing (roommates and rentals), care services (nannies, day care, elder care), IT training, jobs, and other local services; and small to medium-sized service providers looking to reach customers locally.
Key Differentiator
One-stop, community-focused platform serving the US Indian community with a broad spectrum of local services (events, housing, care, education, jobs, classifieds) and direct platform-to-provider connections, backed by large engagement metrics (e.g., 25M care requests fulfilled, 200K+ active roommate listings).
Implementation Timeline
Immediate to short-term value: 90% of listings reportedly receive enquiries within 24 hours; caregivers can be hired within the first week of engagement in many cases.
Pain Points
- 1Difficulty finding reliable local service providers (care, housing, legal, financial, etc.) in one place.
- 2Challenges connecting with caregivers, roommates, and service providers quickly.
- 3Limited access to Indian-focused events, IT training, and job opportunities in the US.
Key Features
- 1Roommates & Rentals (housing, roommates, paying guests, rentals)
- 2Events & Tickets (Indian events, concerts, festivals, etc.)
- 3IT Training & Placement (technical courses and career guidance)
- 4Jobs Hub (job postings, recruiters, and hiring tools)
- 5Care Services (nannies, babysitters, elder care, daycare centers, housekeepers)
- 6Local Services & Classifieds (wide range of service categories and listings)
Target Customer Industries
Decision Makers
- 1Event Organizer
- 2Recruiter
Client Results
- 125M+ care requests fulfilled
- 21.5K+ new caregivers added monthly
- 397% user satisfaction rate
- 495% of caregivers hired within the first week
- 550K+ small & medium businesses listed or engaged
- 6200K+ active users actively searching for rooms or roommates
- 74-5x more high-quality applicants for job postings when using platform
Competitive Advantages
- 1Broad, multi-category platform focused on the US Indian community (events, housing, care, IT training, jobs, etc.).
- 2Direct connections via WhatsApp or email and integrated dashboard for leads and bookings.
- 3Large network of verified professionals and service providers across many cities.
- 4Ability to post needs and request quotes, with quick responses and streamlined processes.
- 5Cancer of localized search and proximity listings (Find near me / city-specific pages).
Key Benefits
Additional Product Information
Product Description
A local marketplace connecting users with Indian events, housing (roommates/rentals), care services, IT training, jobs, classifieds, and other local services in the United States.
Target Market
Individuals and families within the Indian Diaspora in the US; small and medium businesses offering local services to this community.
Unique Value Proposition
A comprehensive, community-driven local marketplace tailored to the Indian community in the US, offering diverse categories (events, housing, care, education, jobs, classifieds) with fast connections and large-scale engagement.
Technical Requirements
The content references web and mobile app access, with options to download the app and contact providers via WhatsApp or email; no specific technical prerequisites are stated beyond standard web/app usage.
Pricing Model
Not specified in the provided content.
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