Sustainable Brands Platform

Business Profile

Core Value Proposition

Sustainable Brands Platform provides a global community and content platform for brand innovators to shape the future of commerce through events, expert voices, and practical resources.

Target Customer

Brand innovators and sustainability leaders in corporations and organizations seeking to advance sustainability, circularity, and responsible business practices; includes marketing, sustainability, procurement, and governance roles.

Key Differentiator

Premier global community with multi-channel content (News, Topics, Expert Voices, Videos), hands-on events (e.g., SB’25 San Diego, SB’26 Tokyo), collaborative networks (SB Member Network, Global Partners), and practical resources (Playbooks, Roadmaps, Nine Behaviors, Workshops).

Implementation Timeline

Not specified in the available content

Pain Points

1Difficulty proving and quantifying ROI of sustainability initiatives
2Need for design-focused guidance on sustainability and circularity across products and value chains
3Navigating ESG governance and regulatory/public policy risks while maintaining business performance

Key Features

1Event calendar and hands-on workshops (SB’25 San Diego; SB’26 Tokyo; other events)
2Expert Voices channel featuring practitioners and academics sharing insights
3Topics channels organized by sustainability domains (e.g., Circular Economy, Innovation & Technology, Finance & Investment, etc.)
4News, videos, and case studies highlighting sustainability leadership and practice
5Member Network, Global Partners, and Community Updates for collaboration

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2Chief Sustainability Officer (CSO)
3Chief Financial Officer (CFO)
4Executive Director
5Co-Director

Client Results

1Daniel Aronson has helped clients identify and quantify over $2 billion in sustainability-driven business value
2Articles describe initiatives that boost resilience of agricultural supply chains (e.g., PepsiCo, Mars, ADM partner programs; resilience in Poland for oil and regenerative wheat)

Competitive Advantages

1Global premier community of brand innovators shaping the future of commerce
2Diverse content formats: news, expert voices, videos, and nine behavior-based insights
3Direct access to events, workshops, and networking with peers and partners
4Practical tooling and guidance via playbooks, roadmaps, and research

Key Benefits

1Access to global events and workshops (e.g., SB’25, SB’26)

2Curated expert insights and case studies via Expert Voices

3Diverse content across topics, news, and videos

4Collaborative networks including SB Member Network and Global Partners

5Practical resources like Playbooks, Roadmaps, and Research for program execution

Case Studies & Success Stories

From Silos to Solutions: Unlocking Employee Power for Corporate Climate Action

Case #1

EDF outlines a cross-functional model to empower employees to act on climate goals, enabling broader organizational engagement.

PepsiCo, Mars, ADM Partner to Boost Resilience of Ag Supply Chains

Case #2

Collaboration with farmers in Poland to yield sustainable rapeseed oil for Lay’s and Doritos and regenerative wheat for Mars’ pet care brands.

From Whisky Waste to Sustainable Omega-3s: Cheers to Circularity

Case #3

MiAlgae upcycles whisky waste into algae-derived Omega-3s as a circular solution for distilleries and beyond.

Dow’s Research in Food Packaging and Recycling Technology

Case #4

Dow’s work in packaging technology and recycling demonstrates incremental advances in sustainable packaging and material circularity.

Additional Product Information

Product Description

A global community and content platform for brand sustainability leaders featuring events, expert voices, topics channels, news, videos, and practical resources to advance sustainable business.

Target Market

Brand innovators and sustainability leaders across industries; corporate marketing, sustainability, procurement, governance teams seeking actionable insights and collaborative opportunities.

Unique Value Proposition

Premier global community and content platform that accelerates sustainable business through events, expert insights, collaborative networks, and practical tools.

Technical Requirements

Not specified

Pricing Model

Not specified

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