Synthesia
Business Profile
Core Value Proposition
Synthesia provides an AI video platform that enables teams to create, localize, manage and publish AI-generated videos at scale using expressive avatars and automated voices across 140+ languages.
Target Customer
Enterprises and large organizations seeking scalable multilingual training, onboarding, marketing, and internal communications videos; teams such as Learning & Development, Sales Enablement, Marketing, and IT & Cybersecurity.
Key Differentiator
Expressive AI avatars in 140+ languages with lip-sync, AI Video Agents, 1-click translation, and enterprise-grade security, all within a single collaborative platform that supports brand governance and LMS integrations.
Implementation Timeline
Customers report rapid value, including transcription and localization in minutes, and acceleration of video production from hours to minutes; examples mention 30 minutes vs 4 hours for some tasks and 90% faster content creation in others.
Pain Points
- 1High cost and time required for traditional video production
- 2Difficulty localizing content at scale (many languages) while preserving lip-sync and brand
- 3Keeping training and communications up-to-date across LMS and teams with collaborative workflows
Key Features
- 1Expressive AI Avatar Generator (230+ avatars) speaking 140+ languages
- 21-click translation/localization with lip-sync across 140+ languages
- 3Real-time collaboration and version control for teams
- 4Brand Kit and one-click on-brand updates with automatic syncing
- 5SCORM export and LMS integration for tracking and updates
Target Customer Industries
Decision Makers
- 1SVP Learning and Development
- 2Global TPM Manager
- 3Head of SAP Experience Garage
- 4Senior Instructional Designer
- 5Group Data & AI Strategy
- 6IT Business Consultant
- 7Executive Director, L&D
- 8Senior Director of Talent Development
- 9Group Director, Learning & Career Development
- 10Global Solutions Owner
- 11Global Sales Enablement Lead
- 12IT Solution Manager
- 13L&D Manager
Client Results
- 1Save up to 90% of time and cost on video production
- 2Videos created in minutes rather than weeks
- 390% faster content creation for instructional design
- 4100 hours of translation done in 10 minutes
- 5180 videos in 5 languages with 0 hassle
Competitive Advantages
- 1Ability to create studio-quality videos without cameras, mics, actors or studios
- 2Extensive language coverage and lip-sync accuracy across 140+ languages
- 3End-to-end workflow: create, localize, collaborate, publish, and track in one platform
- 4Strong security/compliance posture (SOC 2 Type II, GDPR), with SSO and enterprise governance
- 5LMS integration and analytics (including SCORM) for enterprise training programs
Key Benefits
Case Studies & Success Stories
How Heineken embraces video transformation
Case study referencing Heineken using Synthesia to transform video creation at scale
SAP Experience Garage case study
Head of SAP Experience Garage discusses benefits of Synthesia for scalable video content and training
Teleperformance testimonial
SVP Learning and Development highlights scale, localization and training effectiveness for a global workforce
Additional Product Information
Product Description
An AI Video Platform that lets organizations create, localize, manage and publish AI-generated videos using avatars, voices, and templates across many languages.
Target Market
Large enterprises and organizations deploying multilingual training, onboarding, sales enablement, marketing and internal communications at scale.
Unique Value Proposition
One platform to create, localize, manage and publish AI videos with expressive avatars, live collaboration, and strong security, all integrated with LMS/workflows for enterprise use.
Technical Requirements
Security and compliance: SOC 2 Type II, GDPR; enterprise features: SAML/SSO; LMS integrations; SCORM export; 140+ language support; 240+ avatars available
Pricing Model
Free plan available with 3 minutes of video per month, 9 stock avatars, and 140+ language voices; Enterprise pricing available; 7-day free Synthesia trial; ongoing pricing details not listed on the page
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