Talkwalker Platform
Business Profile
Core Value Proposition
Talkwalker Platform provides a comprehensive consumer intelligence platform for social listening, media monitoring, and competitive intelligence.
Target Customer
Marketing, PR, and insights teams in mid-market to enterprise organizations; agencies and brand guardians seeking actionable consumer intelligence across social, media, and marketplace data.
Key Differentiator
Blue Silk AI and Blue Silk GPT integration delivering real-time predictive insights, advanced visual recognition across images and video, multi-language sentiment and emotion analysis, AI-assisted querying (Yeti), and no data sampling with the widest range of data sources (187 languages, 30 networks, Blogs/Forums, News, Surveys, Podcasts, etc.).
Implementation Timeline
Discover.ai qualitative analysis available in as little as six working days; 90-day forecasting horizon provides near-term future insights; other capabilities imply faster value from real-time monitoring and AI-assisted workflows.
Pain Points
- 1Need for comprehensive, unsampled, multilingual coverage of consumer conversations across social, media, and marketplace data.
- 2Difficulty understanding sentiment and drivers from multimedia content (images, video, audio).
- 3Desire for forward-looking analytics and proactive trend detection (forecasting, topic drivers) to inform strategy.
Key Features
- 190-day forecasting for future KPIs and topic volumes
- 2Logo recognition and video recognition for visual brand monitoring
- 3Speech-to-text for audio/video posts
- 4Sentiment and emotion analysis in 7 emotions across 192 languages
- 5AI-assisted summaries and plain-language questions via Yeti and Blue Silk GPT
- 6Conversation clustering and semantic topic segmentation
- 7Real-time spike detection and crisis/brand-monitoring capabilities
- 8Discover.ai as qualitative, semiotic, and trend analysis via Talkwalker Company
Target Customer Industries
Decision Makers
- 1Social Media Manager
- 2Global Head of Analytics Services
- 3PR & Communications Manager
- 4Marketing Manager
- 5Brand Manager
Client Results
- 1Insights-informed campaign strategy and improved stakeholder buy-in, enabling increased budgets and team growth (example: University of Sydney quote).
- 2Enhanced ability to protect brand reputation and mitigate crises through robust monitoring.
- 3Faster, more actionable decisions with AI-generated summaries and plain-language guidance.
Competitive Advantages
- 1No data sampling; complete, wide-ranging visibility of consumer mentions
- 2Visual recognition across images and videos, including branded logos and scenes
- 3Multilingual sentiment and emotion analysis (192 languages) across diverse content
- 4AI assistants (Yeti, Yeti Studio) and GPT-based summaries for faster insights
- 5Advanced capabilities like 90-day forecasting, topic segmentation, and crisis monitoring
Key Benefits
Case Studies & Success Stories
University of Sydney
Talkwalker insights informed campaign strategy and helped demonstrate impact to stakeholders, contributing to investment decisions to increase budgets and expand the team.
Additional Product Information
Product Description
Leading platform for social listening, media monitoring, and competitive intelligence, with AI-powered insights and visual recognition capabilities.
Target Market
Marketing, PR, and insights functions in brands, agencies, and enterprises seeking comprehensive media and consumer intelligence.
Unique Value Proposition
Unmatched data coverage (no sampling) across languages and sources, combined with advanced visual, audio, and text analytics and proactive forecasting to drive decisions.
Technical Requirements
Supports 187 languages; analyzes content from 30 social networks plus blogs, forums, news, podcasts, surveys, etc.; includes visual and audio analysis capabilities and AI assistants.
Pricing Model
Custom pricing; frequently paired with a request-for-demo approach
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