TargetVideo

Business Profile

Core Value Proposition

TargetVideo provides content monetization and digital advertising services to publishers and advertisers, helping them deliver video content, engage audiences, and monetize traffic.

Target Customer

Publishers and advertisers seeking to monetize video content and run digital advertising campaigns; networks and media houses

Key Differentiator

Plug-and-play Managed Player with premium ad demand and an in-house native advertising network delivering 100M+ unique users and 1BN+ monthly views, plus AI-driven content matching, live streaming/OTT capabilities, and white-label options

Implementation Timeline

{"Immediate monetization upon launch (start earning ad revenue day of launch)","Rapid deployment to multiple sites within weeks for some customers (e.g., 30+ sites in weeks)"}

Pain Points

1Need to monetize video content quickly and effectively across websites
2Desire to maximize audience engagement and advertising opportunities
3Complexity of managing multiple ad networks and ensuring brand safety

Key Features

1Managed Player (plug-and-play) for quick embedding and monetization
2Premium Ad Demand and direct campaigns
3AI automated content matching to maximize relevance and engagement
4Live streaming and OTT app capabilities
5White-label OTT app with support for Android, iOS, Apple TV, Tizen, WebOS
6Customizable player branding and skins
7In-house native advertising network with extensive inventory and analytics
8Low latency, lightweight code optimized for ad performance
9DRM and advanced ad-yield tools for monetization control

Target Customer Industries

Decision Makers

1Publisher Success Manager

Client Results

1More than doubled sales for at least one customer (Leben und Erziehen)
2Customers started earning ad revenue from the day of launch (Pink News quote)
3Rollout to 30+ sites within weeks (Pink News example)
4Customer feedback highlighting increased revenue and engagement with the platform

Competitive Advantages

1Plug-and-play integration requiring minimal technical effort
2Access to premium ad demand and a direct campaign network
3AI-driven content matching to boost relevance and engagement
4Brand safety guarantees and GDPR compliance
5Low-latency, lightweight player designed to minimize impact on page speed
6Large publisher network and reach (500+ sites, 100M+ monthly unique users, 1BN+ monthly views)
7White-label OTT app and live streaming capabilities for scalable video services

Key Benefits

1Rapid monetization of video content

2Access to premium ad demand and large inventory network

3Brand-safe environments with transparency and GDPR compliance

4Customizable branding and white-label OTT app

5AI-driven content matching to boost engagement

6Low-latency, high-performance video player

Case Studies & Success Stories

Leben und Erziehen – Case study

Case #1

More than doubled sales; native player offers users creative and interesting video content; ongoing partnership.

The Publisher Desk – Case study

Case #2

Onboarding and rollout described as excellent; users started earning ad revenue from day of launch; system easy to use with ongoing improvements.

Pink News – Case study

Case #3

Rollout to more than 30 sites in a few weeks; praised for support and flexibility.

Modern Luxury – Case study

Case #4

Described as a solid, reliable product that exceeded expectations and supported success.

Auto Proyecto – Case study

Case #5

Emphasized high expertise in video monetization, swift feedback, and staying up-to-date with industry changes.

Additional Product Information

Product Description

TargetVideo is an ad solutions platform offering content monetization and digital advertising services for publishers and advertisers, featuring a plug-and-play HTML5 video player, an in-house native advertising network, live streaming/OTT capabilities, and analytics for publishers and advertisers.

Target Market

Publishers, advertisers, networks, and media houses worldwide

Unique Value Proposition

All-in-one ad solutions platform with a plug-and-play managed video player, an in-house native advertising network delivering broad reach (100M+ unique users and 1BN+ monthly views), live streaming/OTT capabilities, and AI-driven content matching to rapidly monetize and engage audiences

Technical Requirements

HTML5 player with embed code; Android SDK; iOS SDK; DRM support; OTT app deployment across Android, iOS, Apple TV, Tizen, WebOS; API access for platform integration; lightweight, low-latency code

Pricing Model

Not disclosed

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