Tastemade
Business Profile
Core Value Proposition
Tastemade provides recipes, lifestyle shows, streaming, and Tastemade+ for ad-free, on-demand access with personalized meal plans and exclusive content.
Target Customer
Food lovers and home chefs; viewers interested in travel and home/design content; households seeking streaming entertainment around cooking and lifestyle programming.
Key Differentiator
Ad-free, on-demand streaming combined with a large recipe library, thousands of shows, personalized meal plans, and exclusive cookbook content, all accessible across multiple devices.
Implementation Timeline
Customer value initiation begins with a free trial (1 week) and continues immediately after signup; content and features are accessible during the trial period.
Pain Points
- 1Fragmented access to recipes, shows, and cooking guidance across multiple platforms
- 2Desire for an ad-free, on-demand viewing experience
- 3Need for personalized meal planning and organized collections of recipes
Key Features
- 1Over 12,000 recipes
- 21,000+ hours of food & lifestyle shows
- 3Personalized meal plans (included with Tastemade+)
- 4Virtual Recipe Box to save favorites
- 5Ad-free streaming with on-demand access
- 6Exclusive events and cookbook (EAT: Easy, Affordable, Tasty) shipped with annual plan
- 7Multi-device support (Apple TV, Roku, Amazon Fire TV, Android TV; iOS, Android; web)
Target Customer Industries
Decision Makers
- 1N/A
Client Results
- 1Users report improved cooking skills and inspiration (customer testimonials on Tastemade+)
- 2Ad-free viewing and on-demand access for convenient entertainment and learning
- 3Personalized meal plans and a centralized digital recipe box improve cooking workflows
Competitive Advantages
- 1Ad-free, on-demand streaming experience
- 2Large, searchable library of recipes and shows
- 3Personalized meal plans and virtual recipe box
- 4Access to exclusive cookbook and events
- 5Cross-device streaming and easy access to streaming channels
Key Benefits
Case Studies & Success Stories
Tastemade+ customer testimonials
Users report improved cooking skills, inspiration, and a practical, relatable cooking experience; testimonials highlight personal growth and enjoyment with Tastemade content.
Additional Product Information
Product Description
Tastemade offers recipes, food/travel/home & design shows, and streaming with a Tastemade+ membership for ad-free, personalized cooking and lifestyle content.
Target Market
Individuals and households seeking cooking inspiration, recipe discovery, and lifestyle entertainment related to food, travel, and home design.
Unique Value Proposition
Ad-free, on-demand access to a vast library of recipes and shows with personalized meal plans and exclusive content, across multiple devices.
Technical Requirements
Supported on Apple TV, Roku, Amazon Fire TV, Android TV; iOS and Android devices; web at Tastemade.com
Pricing Model
Tastemade+ pricing: Annual Plan — 1 week free, then $49.99/year; Monthly Plan — 1 week free, then $5.99/month. Includes 12,000+ recipes, personalized meal plans, 1,000+ hours of shows, ad-free access, and exclusive content. Includes Frankie Celenza's EAT cookbook shipped with annual plan.
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