TBS Network / TBS.com

Business Profile

Core Value Proposition

[TBS] provides a broad slate of television entertainment including live sports (MLB Postseason on tbs), popular series (The Big Bang Theory, American Dad, Impractical Jokers), and wrestling content (All Elite Wrestling: Dynamite), with on-demand availability via TBS.com.

Target Customer

General TV viewers and streaming subscribers seeking live sports, comedy/animation, and wrestling content; households with access to TBS programming and related platforms.

Key Differentiator

Cross-genre entertainment hub that combines live sports (MLB Postseason), animated/comedy series, and professional wrestling content (AEW Dynamite) on a single brand, with multi-platform distribution (live TV, on-demand, apps) and AEW-branded content.

Implementation Timeline

Value appears immediate upon access (tuning in or streaming) with content updates and new episodes regularly scheduled; AEW content is promoted as ongoing with weekly airings and previews.

Pain Points

1Need centralized access to a diverse mix of content (live sports, comedies, animation, wrestling) in one brand.
2Desire for on-demand access to popular episodes and branded AEW programming.
3Fragmented viewing options across devices and platforms requiring multiple apps/streams.

Key Features

1Live TV schedule and streaming (e.g., MLB Postseason on tbs; AEW Dynamite on Wednesdays).
2On-demand episodes for major shows (The Big Bang Theory, American Dad, Impractical Jokers, etc.).
3AEW original content and programming (AEW Dynamite, AEW Unrestricted podcasts, previews).
4Cross-platform availability with apps (Download Our Apps) and website access.
5Cross-promotion of AEW content including figure-related promotions (AEW Figure Fighters) and related media.

Target Customer Industries

Decision Makers

1Tony Khan — CEO, GM and Head of Creative (founder of All Elite Wrestling)

Client Results

1Not disclosed in provided content

Competitive Advantages

1Broad, integrated content slate (live sports, popular sitcoms/animated shows, and wrestling) from a single brand.
2Direct AEW presence on TBS with additional content (Unrestricted podcasts, previews) and HBO Max simulcasts referenced for AEW programming.
3Multi-platform distribution (TV, website, and apps) enabling flexible viewing options.

Key Benefits

1Access to MLB Postseason and other live sports

2On-demand library of popular shows

3Dedicated AEW wrestling content and related podcasts

4Multi-device access via website and mobile apps

5Brand-backed integration with Turner/AEW content

Additional Product Information

Product Description

A television network and online platform offering live sports, popular TV series, animated/comedy shows, and wrestling content, with on-demand access and AEW-branded programming.

Target Market

Television and streaming audiences seeking live sports, comedy/animation, and wrestling; AEW fans; households accessing Turner/BT content.

Unique Value Proposition

A unified entertainment ecosystem combining live sports, broad-appeal series, and wrestling content under one brand with cross-platform access and AEW integration.

Technical Requirements

Access via TBS.com or mobile apps; AEW programming may be available on HBO Max via simulcasts for certain content.

Pricing Model

Not disclosed

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