Telekom
Business Profile
Core Value Proposition
Telekom provides mobilfunk, Festnetz & Internet, and TV offers for private and business customers, with an integrated ecosystem (MeinMagenta app, Magenta TV, Magenta Moments) and bundled services.
Target Customer
{"Privatkunden","Geschäftskunden"}
Key Differentiator
Integrated telecom ecosystem including mobile, home internet/TV, and digital services (MeinMagenta App, Magenta Moments) plus sustainability initiatives (GreenMagenta) and a range of content options (MagentaTV).
Pain Points
- 1Need to check service availability (Verfügbarkeit prüfen) and upgrade or change tariffs easily
- 2Managing multiple contracts and bills in one place
- 3Tracking order status or service changes (Auftragsstatus einsehen)
Key Features
- 1Mobilfunktarife (Handytarife, 5G/LTE, Young-Tarife, Prepaid, Daten-Tarife)
- 2MagentaTV (Inhalte, MagentaTV One, MagentaTV Stick, Streaming-Optionen)
- 3Internet- und Glasfaser-Tarife (Glasfaser, DSL, FTTH / Glasfaser Ausbau)
- 4MeinMagenta App (Verträge verwalten, Rechnungen einsehen, Störungen diagnostizieren, persönlicher Bereich)
- 5Magenta Moments (Treueprogramm mit Vorteilen)
Target Customer Industries
Competitive Advantages
- 1All-in-One self-service via MeinMagenta App zur Vertrags- und Rechnungsverwaltung
- 2Breites Angebot über Mobilfunk, Internet/Glasfaser, TV und Geräte – inkl. Roaming & Ausland
- 3Magenta Moments Loyalty-Programm mit exklusiven Vorteilen
- 4Umfangreiche Entertainment-Optionen (MagentaTV) und Promotions
- 5Nachhaltigkeitsinitiativen (GreenMagenta) und Netzausbau (5G/Glasfaser)
Key Benefits
Additional Product Information
Product Description
Telekom Deutschland GmbH bietet Mobilfunk, Festnetz & Internet, TV-Angebote sowie ergänzende Dienste (MagentaTV, Me inMagenta App, MagentaEINS) für Privatkunden und Geschäftskunden; inkl. Glasfaser-/DSL-Tarife, Geräteangebote und Serviceleistungen.
Target Market
Privatkunden und Geschäftskunden in Deutschland; insbesondere Immobilienwirtschaft / gewerbliches Eigentum (Glasfaser-/Infrastrukturangebote).
Unique Value Proposition
Telekom kombiniert leistungsstarke Netze (5G/Glasfaser) mit einem umfassenden Produktportfolio (Mobilfunk, Internet, TV, Smart Home) und einem integrierten Digital-Experience-Ökosystem (MeinMagenta App, Magenta Moments), ergänzt durch nachhaltige Initiativen.
Pricing Model
Preisbeispiele aus dem Content: Internet zuhause ab 9,95 € mtl; Glasfaser-Tarife Glasfaser 1.000 – Jetzt 3 Monate nur 19,95 €, danach 70,95 € mtl.; 100 € ONLINE-VORTEIL; weitere promotions (z. B. MagentaTV-Angebote, Apple/3rd-party Bundles) sind zeitlich begrenzt
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