The American Cleaning Institute (ACI)

Business Profile

Core Value Proposition

The American Cleaning Institute (ACI) provides the home for the U.S. cleaning products industry, serving growth and innovation by advancing health and quality of life and protecting the planet through science-based advocacy, information, and industry resources.

Target Customer

Executives and professionals in member cleaning products companies (household, industrial, and institutional) as well as suppliers (ingredients, oleochemicals, packaging, chemical distributors) and policymakers seeking guidance, standards, and networking.

Key Differentiator

Science-first, credible industry trade association with a long history (established 1926), staff including PhDs, and a comprehensive suite of resources (scientific data, safety catalogs, sustainability reporting) plus extensive networking and advocacy opportunities for members.

Implementation Timeline

Not explicitly stated in the provided content. The organization emphasizes ongoing resources, annual meetings, periodic updates, and ongoing sustainability reporting, but specific time-to-value is not defined.

Pain Points

1Need credible, accessible information on the human and environmental safety of cleaning product ingredients
2Need industry-wide networking, collaboration, and policy advocacy to address regulatory and market issues
3Need guidance and tools to advance sustainability and responsible product stewardship
4Need opportunities to connect with customers, suppliers, and industry peers to grow business

Key Features

1Cleaning Chemistry Catalog – online database of ingredient safety information for household cleaning products
2Sustainability reporting and guidance (Sustainability Report 2024; Our Sustainability Goals; environmental justice focus)
3ACI Convention and other meetings for member networking and business development
4Member benefits program (committees, seat at the table, year-round learning and growth opportunities)
5Scientific and regulatory expertise from staff with advanced degrees
6B2B networking opportunities and events (e.g., ACI Annual Meeting & Industry Convention)

Target Customer Industries

Decision Makers

1Director, State Government Affairs
2Vice President, Sustainability
3Senior Project Manager, Strategic Initiatives
4President and Chief Executive Officer
5Co-Interim CEO, General Counsel and Senior Vice President, Government Affairs

Client Results

166,600 jobs supported by the cleaning industry
2$57 billion impact on the U.S. economy
3$197 million combined upstream and downstream impact
4Sustainability progress and public-facing reporting (Sustainability Report 2024)

Competitive Advantages

1Scientifically grounded and credible industry voice for policy and regulatory matters
2Longstanding organization with a broad member base (120+ member companies)
3Access to specialized tools and data (Cleaning Chemistry Catalog, iSTREEM, etc.)
4Strong networking and business-development opportunities through conventions and meetings
5Dedicated staff with scientific/regulatory expertise to support members
6Clear focus on sustainability and responsible product stewardship

Key Benefits

1Access to scientific and regulatory expertise and data

2Networking and business development through events and conventions

3Tools and resources like the Cleaning Chemistry Catalog

4Sustainability guidance and transparency through reporting

5Opportunities to influence policy and industry standards through committees and governance

Additional Product Information

Product Description

Industry trade association representing manufacturers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning products industry.

Target Market

Member cleaning product companies (household, industrial, and institutional) and related suppliers (ingredients, packaging, oleochemicals, chemical distributors); policymakers and regulators seeking industry guidance.

Unique Value Proposition

A science-driven, policy-informed hub for the U.S. cleaning products industry that combines regulatory expertise, safety data resources, sustainability leadership, and extensive networking to drive growth and responsible innovation.

Technical Requirements

Not specified in the provided content.

Pricing Model

Not specified in the provided content.

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