The Events Calendar

Business Profile

Core Value Proposition

The Events Calendar provides calendar and ticketing tools for WordPress to manage events from start to finish.

Target Customer

{"Event Professionals","Developers & Agencies","Small Businesses","Civic & Community Organizations"}

Key Differentiator

A comprehensive, trusted WordPress calendar plugin ecosystem with a broad add-on lineup (Event Tickets, Event Aggregator, Community, Promoter, Seating, Filter Bar, Eventbrite Tickets, etc.), plus bundles and extensive support— marketed as the '#1 calendar for WordPress' with 800k+ installs.

Implementation Timeline

Not specified in the content

Pain Points

1Managing events and ticketing directly within WordPress
2Filling calendars with events from external sources
3Promoting events and increasing attendance

Key Features

1Calendar and ticketing (Event Tickets) for WordPress
2Event imports via Event Aggregator from Meetup, Eventbrite, iCal, Google Calendar, and more
3Community submissions and optional ticketing (Community Events & Tickets)
4Seating maps and interactive seating with seating types (e.g., VIP)
5Promoter for targeted event communications and Email marketing
6Filter Bar for searching events by category, venue, organizer, day, etc.
7Event Schedule Manager for schedule creation across post types
8Eventbrite Tickets integration and other add-ons

Target Customer Industries

Decision Makers

1Event Manager
2Marketing Manager
3Web Developer / Technical Lead
4Agency Owner / Partner

Client Results

1Not specified in the content

Competitive Advantages

1Large installed base (800k+ installs) and strong scale (over one billion events powered)
2End-to-end event management within WordPress via a suite of plugins and add-ons
3Flexibility to build bundles and choose from multiple premium options
4Top-notch support for premium plugins and add-ons

Key Benefits

1Manage events and tickets directly in WordPress

2Promote events and boost attendance

3Automatically import events from external calendars

4Enable community submissions and user-generated events

5Create interactive seating and advanced calendar views

Additional Product Information

Product Description

A WordPress-based suite for managing events, tickets, RSVPs, and promotions, with add-ons for imports, submissions, seating, and more.

Target Market

WordPress site owners and event organizers seeking integrated calendar, ticketing, and promotion capabilities

Unique Value Proposition

A complete, trusted WordPress event management ecosystem with extensive add-ons, bundles, and scalable features designed to handle everything from simple calendars to large, multi-plugin deployments.

Technical Requirements

Requires WordPress; core plugin is free to start; licenses for Pro/add-ons and bundles renew annually for updates and support

Pricing Model

{"Free core plugin (Free Forever) with essential features","Pro upgrades available (pricing varies; references include annual renewals for updates/support)","Bundles available: The Complete Collection; Event Marketing Bundle; Event Importer Bundle; Community Manager Bundle; Starter Bundle; Venue Manager Bundle","Examples from content: Event Marketing Bundle starting at $289; Event Importer Bundle starting at $219; The Complete Collection starting at $699","The WordPress-specific product page indicates pricing tiers for different site counts (e.g., Free; 1 Site $149; 3 Sites $299; 10 Sites $499; Multisite $499; Unlimited $999)"}

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