The Events Calendar
Business Profile
Core Value Proposition
The Events Calendar provides calendar and ticketing tools for WordPress to manage events from start to finish.
Target Customer
{"Event Professionals","Developers & Agencies","Small Businesses","Civic & Community Organizations"}
Key Differentiator
A comprehensive, trusted WordPress calendar plugin ecosystem with a broad add-on lineup (Event Tickets, Event Aggregator, Community, Promoter, Seating, Filter Bar, Eventbrite Tickets, etc.), plus bundles and extensive support— marketed as the '#1 calendar for WordPress' with 800k+ installs.
Implementation Timeline
Not specified in the content
Pain Points
- 1Managing events and ticketing directly within WordPress
- 2Filling calendars with events from external sources
- 3Promoting events and increasing attendance
Key Features
- 1Calendar and ticketing (Event Tickets) for WordPress
- 2Event imports via Event Aggregator from Meetup, Eventbrite, iCal, Google Calendar, and more
- 3Community submissions and optional ticketing (Community Events & Tickets)
- 4Seating maps and interactive seating with seating types (e.g., VIP)
- 5Promoter for targeted event communications and Email marketing
- 6Filter Bar for searching events by category, venue, organizer, day, etc.
- 7Event Schedule Manager for schedule creation across post types
- 8Eventbrite Tickets integration and other add-ons
Target Customer Industries
Decision Makers
- 1Event Manager
- 2Marketing Manager
- 3Web Developer / Technical Lead
- 4Agency Owner / Partner
Client Results
- 1Not specified in the content
Competitive Advantages
- 1Large installed base (800k+ installs) and strong scale (over one billion events powered)
- 2End-to-end event management within WordPress via a suite of plugins and add-ons
- 3Flexibility to build bundles and choose from multiple premium options
- 4Top-notch support for premium plugins and add-ons
Key Benefits
Additional Product Information
Product Description
A WordPress-based suite for managing events, tickets, RSVPs, and promotions, with add-ons for imports, submissions, seating, and more.
Target Market
WordPress site owners and event organizers seeking integrated calendar, ticketing, and promotion capabilities
Unique Value Proposition
A complete, trusted WordPress event management ecosystem with extensive add-ons, bundles, and scalable features designed to handle everything from simple calendars to large, multi-plugin deployments.
Technical Requirements
Requires WordPress; core plugin is free to start; licenses for Pro/add-ons and bundles renew annually for updates and support
Pricing Model
{"Free core plugin (Free Forever) with essential features","Pro upgrades available (pricing varies; references include annual renewals for updates/support)","Bundles available: The Complete Collection; Event Marketing Bundle; Event Importer Bundle; Community Manager Bundle; Starter Bundle; Venue Manager Bundle","Examples from content: Event Marketing Bundle starting at $289; Event Importer Bundle starting at $219; The Complete Collection starting at $699","The WordPress-specific product page indicates pricing tiers for different site counts (e.g., Free; 1 Site $149; 3 Sites $299; 10 Sites $499; Multisite $499; Unlimited $999)"}
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