The Forward

Business Profile

Core Value Proposition

The Forward provides independent Jewish-news journalism for American Jews.

Target Customer

{"American Jewish readers seeking reliable news, analysis, and culture","Donors and members supporting nonprofit journalism","Educators and researchers interested in Jewish news and culture"}

Key Differentiator

A nonprofit, independent Jewish newsroom that has removed its paywall and offers free republication of original Forward content under clearly defined guidelines.

Implementation Timeline

Value can be realized immediately via republication guidelines; ongoing value from newsletters on established delivery schedules (daily to biweekly, depending on the newsletter).

Pain Points

1Limited access to independent Jewish journalism due to paywalls (now removed).
2Need for reliable, context-rich coverage of Jewish issues (news, analysis, culture, antisemitism, Israel–Palestine) for a broad audience.
3 Desire for broader reach of Forward content through republishing while maintaining attribution and link integrity.

Key Features

1News coverage across multiple sections (News, Culture, Opinion, Yiddish Archive, etc.).
2Daily and weekly newsletters (e.g., Forwarding the News, The Best of the Forward, Antisemitism Decoded, Yiddish Brief, Looking Forward, Weekend Reads).
3Shop the Forward Store and merchandise supporting journalism.
4Republishing of original Forward content under defined guidelines and with attribution.
5The Forward Store and membership/donation options to support journalism.

Target Customer Industries

Decision Makers

1News Director

Client Results

1Expanded reach of Forward journalism through a republication program that allows other outlets to reprint original Forward stories (with attribution and proper tagging).
2Increased reader accessibility by removing the paywall and offering free access to content.
3Support for independent journalism through nonprofit status and donor/membership programs.

Competitive Advantages

1Independent nonprofit newsroom focused on Jewish news.
2No paywall, enabling broader readership and accessibility.
3Clear republication guidelines to extend reach while preserving attribution and original attribution integrity.
4Diverse content including News, Opinion, Culture, and Yiddish resources; plus a dedicated newsletter ecosystem.
5Official nonprofit status (501(c)(3)) with donor/membership support and matching-gift campaigns.

Key Benefits

1Free access to original Forward stories for readers and publishers (via republication).

2Reliable coverage of News, Analysis, Opinion, Culture, and Yiddish content relevant to Jewish communities.

3Engaging newsletters with scheduled delivery to subscribers.

4Support for journalism through memberships, donations, and store proceeds.

5Preservation of content integrity through canonical URLs, pixel tagging, and attribution requirements.

Additional Product Information

Product Description

Independent Jewish-news organization delivering news, analysis, culture, and community content for American Jews; operates as a nonprofit with free content, newsletters, and a storefront to support journalism.

Target Market

American Jewish readers, educators, researchers, nonprofit organizations, and donors supporting independent journalism.

Unique Value Proposition

Independent, nonprofit Jewish newsroom that removes paywalls and enables broad republication of original content under strict attribution and technical guidelines, while offering curated newsletters and cultural coverage.

Technical Requirements

{"Republished stories must credit the Forward and retain the canonical URL and a noindex tag where appropriate.","Republishers must preserve the Forward’s pixels and provide attribution in bylines and a note about origin.","The Forward’s republish tool is the HTML/</> button found at the bottom of the share tools on article pages.","Images used must generally be supplied by the republisher, unless forward-provided images are available and permitted.","Do not edit content substantively; retain hyperlinks to Forward newsletters, events, etc.","Do not sell or syndicate Forward content to aggregators without authorization."}

Pricing Model

{"The Forward is a 501(c)(3) nonprofit organization; content access is free for readers.","Membership and donations support independent journalism; all gifts are matched up to $50,000.","No paywall for content; store sales support journalism."}

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