OPB (Oregon Public Broadcasting)
Business Profile
Core Value Proposition
OPB provides trusted journalism and public media content to communities across Oregon and the Pacific Northwest.
Target Customer
General public in Oregon and the Pacific Northwest; OPB listeners/viewers; OPB members/donors; online audiences (podcast listeners, newsletter subscribers, streaming users).
Key Differentiator
Independent nonprofit media organization with one of the largest regional journalism operations in the Pacific Northwest, funded by members and offering free access to journalism across multiple platforms.
Implementation Timeline
Not specified in content
Pain Points
- 1Public media funding has been eliminated at the federal level, creating a need for sustainable donor-supported funding.
- 2Ensuring access to reliable, fact-driven journalism across politics, science and environment, arts and culture.
- 3Delivering diverse content across multiple platforms (TV, radio, live streams, podcasts, digital) to reach a broad audience.
Key Features
- 1TV programming (OPB TV) and radio news (OPB Radio) plus KMHD Jazz Radio
- 2Live streaming and on-demand content (OPB News live stream; KMHD live stream)
- 3Podcasts (e.g., Hush podcast, Think Out Loud, Politics Now, OPB Podcast Network)
- 4Digital sponsorship opportunities across OPB.org and KMHD.org
- 5Newsletters (First Look and others) and mobile apps (OPB News app) for updates
- 6Public-facing sponsorship options across radio, TV, digital, podcasts, and newsletters
Target Customer Industries
Decision Makers
- 1Chief Financial Officer
- 2News Director
Client Results
- 1Delivering customized sponsorship messaging in a clutter-free environment
- 2Increasing sponsor visibility and brand loyalty among OPB’s engaged audience
- 3Enhancing corporate image through association with trusted public media
- 4Cross-platform reach across Oregon and southwest Washington with opportunities for audience action in support of sponsor brands
Competitive Advantages
- 1Clutter-free advertising environment
- 2Access to trusted, independent journalism
- 3Broad multi-platform reach (TV, radio, digital, podcasts, streams)
- 4Community-supported funding model with member contributions
Key Benefits
Case Studies & Success Stories
Tillamook Coast
Description not provided in content
Atiyeh Bros.
Description not provided in content
Additional Product Information
Product Description
OPB is an independent nonprofit media organization delivering news, journalism, and programming across Oregon and the Pacific Northwest via TV, radio, digital platforms, and podcasts.
Target Market
Residents and organizations in Oregon and the Pacific Northwest; potential sponsors and donors seeking public media partnerships
Unique Value Proposition
Independent, member-supported public media with a large regional journalism operation and free access to trusted reporting across multiple platforms
Technical Requirements
Not specified
Pricing Model
Donation-based pricing with preset sustaining lot options: monthly gifts of $10, $20, $30, $50, $100, or other monthly amounts; one-time contributions available
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